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Crowdfunder Gets Broker-Dealer License

socalTECH

Santa Monica-based equity crowdfunding site Crowdfunder is making it easier for it to work with investors, saying on Monday that it has just received its broker-dealer license to sell securities directly to accredited investors. Crowdfunder said the move will help create a "more seamless solution" for its customers.

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Rubicon Project Launches Updated Ad Product

socalTECH

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers to gain transparency on the level of geographic region, partner, site, and price. According to Rubicon, its Permission Control 2.0

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Rubicon Signs New York Advertising Firm

socalTECH

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

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Rubicon Taps Firm to Sell Premium Ads

socalTECH

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites.

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Rubicon Project Names Three Execs

socalTECH

According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations, and Bill McHargue as vice President of North American Sales. Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. The new funding brings Rubicon's total funding to $60M.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Company plans to use the capital to build out sales and marketing and r&d. -a Incubated by Clearstone Ventures in 2008. Spread through word-of-mouth as the company has no sales team, all engineers. Site launched in October and CEO stated ad impressions are increasing ~200% month; now at 15 billion impressions/day.

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