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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Train and coach continuously. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success.

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8 Keys To Attracting More Talent Than The Competition

Startup Professionals Musings

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. By hiring contract experts, less oversight and coaching is needed. Today you need that budget for market fluxuations, pandemics, and product updates.

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8 Reasons Why Great People Make Processes Repeatable

Startup Professionals Musings

Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. The right people make productive processes, not the other way around. On the other hand, I see teams with almost no process that are tremendously productive.

Coach 128
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7 Reasons A Good Team Merits Priority Over Procedure

Startup Professionals Musings

Every one of you business leaders I know struggles with the competing demands of finding and keeping employees motivated and satisfied, versus building and enforcing a set of repeatable processes that work. People-centric leaders realize that the right motivated and accountable people are their real competitive advantage.

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8 Initiatives To Heighten Your Customer’s Experience

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Train and coach continuously. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success.

Startup 154
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t waste your time following up.

Marketing 141
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The Pros And Cons Of A Secret Business Relationship

Startup Professionals Musings

in sociology, and is a coach and speaker on work issues and friendship. She outlines the potential benefits of “workships” (work relationships) evolving into friendships and romances as follows: Improve communication and productivity. Can be a competitive advantage. Competition over salary, promotions, and position.

Startup 119