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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141
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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

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Interview with Mike Napoli, Tech Coast Angels

socalTECH

The debt market has pretty much shut down for people, though there is some money coming out of the SBAs that have been somewhat helpful. And, the equity markets are certainly a more challenging environment. Mike Napoli: Actually, we are seeing entrepreneurs. Mike Napoli: I think it was the entrepreneur.

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Reflections On 2018: Matt Stodder, Startup Boost LA

socalTECH

During the holiday season, our tradition over the last few years has been to post reflections on the past year and some predictions for 2019 from Southern California's technology industry. Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018?

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Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

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6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

In my work with entrepreneurs, I have concluded that finding and communicating that purpose is often more important than the solution offered. He found that the return was far greater than the cost of donated shoes, and his team became intensely loyal, due to the opportunity to travel and deliver shoes in other countries.