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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. . “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Should Tech Giants Stop Trying to Make Social Commerce Happen? A Mountain to Climb.

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Daasity Gets $2.3M For Business Data Analytics

socalTECH

in a funding round, the company said this week. According to the company, it has developed a platform that addresses the critical steps of data extraction, transformation, and analysis to give end users access to business data and metrics.

Metrics 113
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Why Amazon Is the Undisputed E-Commerce Growth Leader

Startup Professionals Musings

From meager beginnings selling books online back in 1994, Amazon is currently the largest e-commerce retailer and cloud computing platform in the world, and now dominates even the giant Walmart. A platform is a business model and capability that can be accessed and customized by external users. Accept no excuses.

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. Digital commerce: infinite options for buying goods and services online. Data enable: use metrics and measurements.

Startup 126
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6 Technology Trends Will Spawn Countless New Ventures

Startup Professionals Musings

Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. Digital commerce: infinite options for buying goods and services online. Data enable: use metrics and measurements.

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Interview with Vanessa Dawson, The Vinetta Project

socalTECH

The Vinetta Project (www.vinettaproject.com), a group which is focused on helping to accelerate the growth of female-led startups, announced a few weeks ago that it is working with P&G Ventures, the internal "startup studio" of Procter and Gamble on an effort to help female-led companies in Los Angeles. What is The Vinetta Project?