Companies Competition Search Engine Optimization SEO 
Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).
Startup Professionals Musings
DECEMBER 14, 2013
Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Align your business model to how your customers want to buy.
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Startup Professionals Musings
APRIL 7, 2017
Here is my rendition of how her roadmap can keep you on the right track, like Xerox Data Solutions, with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews.
Startup Professionals Musings
NOVEMBER 3, 2012
Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Debate and adjust your offering to better match what customers want.
Startup Professionals Musings
OCTOBER 3, 2010
Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Campaign setup and ad copy writing.
Startup Professionals Musings
AUGUST 25, 2011
Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Debate and adjust your offering to better match what customers want.
Tech Zulu Event
MAY 15, 2015
Give them all the tools they will need to succeed at your company. But many companies hold meetings too often. If you must address an important issue in your company, then a meeting will be necessary. Tap into SEO. Your website is a great asset to your company. Employee Training. Less Meetings.
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