Startup Professionals Musings

APRIL 3, 2019

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. Create an action plan with metrics.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MARCH 21, 2011

In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage. A lot of that information is obtuse.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. Chris is the CEO of Gnip , a Foundry Group portfolio company. If you have $hitty products, the marketing is impossible.

Marketing 233

Marketing Blogging Startup Venture Capital 233

socalTECH

MARCH 13, 2020

Our cost is very low, which allows us a key, competitive advantage. Most of the money in the space space, all the big players, sell cosmetics and things like Botox, and there are a bunch of companies manufacturing equipment which they sell from $30,000 to $50,0000. We give them the devices for free, and charge them a per-minute fee.

Template 124

Template Beverly Hills Startup SEM 124

Tech Zulu Event

MAY 15, 2015

Give them all the tools they will need to succeed at your company. But many companies hold meetings too often. If you must address an important issue in your company, then a meeting will be necessary. Tap into SEO. Your website is a great asset to your company. Employee Training. Less Meetings.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Both Sides of the Table

JANUARY 22, 2014

It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

DECEMBER 14, 2013

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Align your business model to how your customers want to buy.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

DECEMBER 23, 2017

None should be considered competitive mutually exclusive to any other. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

APRIL 7, 2017

Here is my rendition of how her roadmap can keep you on the right track, like Xerox Data Solutions, with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. Create an action plan with metrics.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Plan to update this roadmap at least once a month, based on results, new information, and competition. Search engines. like Google.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

MARCH 2, 2010

We sat down with Alec the other day to hear more about the company and what it's try to do. I immediately started at a company called Abrams artist industry, which I subsequently ran for nearly seven years. News, ABC competition game shows, feature films, etc.--people It seems there are few companies that have figured it out.

Hollywood 252

Hollywood Startup Sites SEO 252

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. Create an action plan with metrics.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Debate and adjust your offering to better match what customers want.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Plan to update this roadmap at least once a month, based on results, new information, and competition.

Social Media 93

Social Media Content Startup Web 93

socalTECH

APRIL 14, 2010

Lolita Carrico: After I sold ModernMom last year to Demand Media and Richard Rosenblatt, which they merged into Brook Burke's company, BabooshBaby.com, I stayed with them through the transition. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. What is Gloss Network?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

JULY 27, 2012

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. Create an action plan with metrics.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

AUGUST 25, 2011

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Debate and adjust your offering to better match what customers want.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

JANUARY 3, 2016

Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. And there is often competition over marketing activities, fund raising ownership and the like.

Venture Capital 150

Venture Capital Platform Startup Resource 150

socalTECH

OCTOBER 25, 2012

Tracy DiNunzio: RecycledBride and Tradesy are same of the same company, Recycled Media. One of the key things about our company is the culture, which is very much in the collaborative consumption space. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on.

Startup 236

Startup Education Acquisition Funding 236

Tech Zulu Event

OCTOBER 17, 2012

We wanted the name to also reflect what the company is about – Profile – was an important word for us – as people create profiles on the site – then it was finding possible domain names that would work. We have many people on the team who have been with us from day one – at all levels in the company.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. It seems like you'd be somewhat competitive to what they do. How is the company funded? Dan Yomtobian: The company was funded from selling stock in my other company, Findology.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

MAY 11, 2010

For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control. Delegate what you can’t do, and what doesn’t interest you. Listen and observe.

Entrepreneur 52

Entrepreneur Startup SEO Social Media 52

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. How is the company funded? We're really in the memories business. It's down in Laguna Beach.

Activity 164

Activity Startup Sites Web 164

SoCal CTO

JULY 13, 2010

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. haven't raised any money for my companies that required a term sheet (just friends & family money in my first company), and yet I still think it is important for a number of reasons.

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

NOVEMBER 12, 2021

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JANUARY 27, 2019

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Marty Zwilling.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JANUARY 29, 2017

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Marty Zwilling.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 5, 2013

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Marty Zwilling.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

AUGUST 10, 2012

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Marty Zwilling.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name. Marty Zwilling.

Blogging 91

Blogging Search Engine Optimization Services Writing 91