socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

Tool 178

Tool CPC Santa Monica Commerce 178

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? Noah Auerhahn: We got started right out of USC.

USC 207

USC CPC Sites Startup 207

socalTECH

JUNE 28, 2013

As an example, if you have proper attribution and proper lifetime value, you might spend $15 more per customer to acquire them, which can change the trajectory of your entire company. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way.

Advertising 203

Advertising CPC Tool Startup 203

Jason Nazar

MAY 1, 2016

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Lifetime Value.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Lifetime Value.

Marketing 40

Marketing CPC Metrics .Net 40