Companies, Custom, SEM and SEO - Southern California Tech Central

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

SEM

SEM Content Platform Acquisition

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. Growth hacking is a mentality that a company needs to be committed to.

Technical Review

Technical Review SEM SEO Marketing

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

Marketing

Marketing Startup SEM SEO

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics

Metrics Startup SEO Customer

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer

Customer Custom Advertising SEM

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.

Startup

Startup Press Development Team Review SEM

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per action (CPA).

SEM

SEM Marketing Startup Search Engine Optimization

Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. SEO does not have to be a major expense.

Google

Google SEO Search Engine Optimization SEM

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Constantine, what's your background?

Template

Template Beverly Hills Startup SEM

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

Paid Search

Paid Search PPC Organization SEO

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup

Startup Marketing Study SEO

Interview with John Tomich, Onestop Internet

socalTECH

MAY 5, 2009

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. John Tomich: We've been around for five years.

Venture Capital

Venture Capital SEM Commerce Email

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. For early-stage consumer companies I would be careful not to market futures at all.

Marketing

Marketing Startup Press Technical Advisors

Get Your Website Out of the Internet Dead Zone

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info. Marty Zwilling.

SEO

SEO HTML Search Engine Optimization Web

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments.

Startup

Startup Search Engine Optimization SEM Social Network

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments.

Entrepreneur

Entrepreneur Startup Search Engine Optimization SEM

Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments.

Startup

Startup High Tech Search Engine Optimization SEM

Interview with Billy Fried, Kijubi

socalTECH

SEPTEMBER 14, 2009

About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.

Activity

Activity Startup Sites Web

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. The other major pilot customer was.

Marketing

Marketing Technical Review Startup Tool

Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists. Information specialists.

Entrepreneur

Entrepreneur Services Search Engine Optimization Startup

Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists. Information specialists.

Entrepreneur

Entrepreneur Services Product Search Engine Optimization

Entrepreneurs can be Specialists or Generalists

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists. Information specialists.

Entrepreneur

Entrepreneur Search Engine Optimization Startup SEM

Southern California Tech Central

The Most Misunderstood Facts About Building a Business on YouTube

Why The Haters are Wrong About Growth Hacking

Trending Sources

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

How Startups Can Use Metrics to Drive Success

Pour And Stir II – Managing Your Cost Per Customer

Doing the Right Things is More Important than Doing Things Right

Search Engine Marketing - No Panacea for Startups

Many Websites Look Like Zombies to Google Search

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

Startups Stick with Organic vs Paid Search Results

How to Decrease the Odds That Your Startup Fails

Interview with John Tomich, Onestop Internet

10 Marketing Lessons for Early-Stage Tech Startups

Get Your Website Out of the Internet Dead Zone

The Cost Equation for a Startup is Better Than Ever

You Don’t Need to be Rich to be an Entrepreneur

Be Part of the Entrepreneurial Revolution

Interview with Billy Fried, Kijubi

How to Solve the Biggest Frustration Marketers Have With Social

Freelancers Are The New Entrepreneurs For Services

Entrepreneurs Can Thrive on Services or Products

Entrepreneurs can be Specialists or Generalists

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