Companies Education Entrepreneur SEM 
Startup Professionals Musings
APRIL 4, 2015
Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Companies have to communicate, rather than just pontificate. Marty Zwilling.
InfoChachkie
JULY 23, 2012
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. Chris is the CEO of Gnip , a Foundry Group portfolio company. This article originally appeared on Forbes HERE.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tech Zulu Event
APRIL 24, 2013
They must have the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies.” This is the most important role because this person graduates a company from startup to viable long-term business. Richie is also an entrepreneur, connector and Investor.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This led to my investment in RingRevenue , a company that allows you to track phone calls the way people track clicks.
Startup Professionals Musings
SEPTEMBER 15, 2013
You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. The days when these roles were stable careers for company employees are gone. We are becoming a society of entrepreneurs. Information specialists.
Startup Professionals Musings
FEBRUARY 21, 2011
You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty.
Both Sides of the Table
MARCH 11, 2011
He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So he launched a company with exclusively paid search. They were a juggernaut and Google was a small company.
Expert insights. Personalized for you.
108 
Let's personalize your content