Startup Professionals Musings

JUNE 2, 2023

If you aren’t willing to take some risk as an entrepreneur, then don’t expect any gain. Yet everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs. Even top big-company executives are considered high-risk in a startup environment.

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socalTECH

JULY 20, 2021

Techstars LA, the startup accelerator headed up by Matt Kozlov, announced its 2021 class this week, drawing an international group of twelve new companies to its startup accelerator in Culver City. Companies this year in the program come from as far as Canada, India, and Ukraine.

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socalTECH

SEPTEMBER 23, 2019

Raising capital for a female-led startup can be very diffiult--which is what Justine Lassoff and Melinda Moore found out when they started their own company, LovingEco, in Los Angeles. After we sold that company, we look at each other, and decided to become part of the solution. Goop is the lifestyle brand founded by Gwyneth Paltrow.

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Berkonomics

AUGUST 3, 2023

Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally generated funds. And even with the significant cost of credit card debt, many entrepreneurs aggressively use existing cards to finance a startup.

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TechCrunch LA

AUGUST 8, 2020

Watt, who came to MoviePass as an entrepreneur in residence at True Ventures, previously founded the brand and product placement startup NextMedium and also spent time as a board partner at Upfront Ventures. Now, the serial entrepreneur and startup investor is combining his two career paths under the auspices of Share Ventures.

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Both Sides of the Table

APRIL 27, 2014

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). Today we’re in a world where 10 accelerators are bombarding you with emails to meet their 10-15 companies. So that means 2-3 good investments a year and we are doing well.

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Startup Professionals Musings

AUGUST 27, 2022

Most entrepreneurs believe they are “different,” but they can’t quite understand how. The classic book, “ Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. Dini makes the case that entrepreneurs are hunters, while the rest of us (large majority) are farmers.

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socalTECH

MARCH 20, 2019

Los Angeles-based online real estate investment marketplace PeerStreet --which is backed by Andreessen Horowitz--is expanding the scope of its marketplace with a new loan product, which will offer up loans for purchases of residential rental properties.

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socalTECH

JANUARY 22, 2019

This morning's interview is with Kevin O'Connor , a longtime investor and serial entrepreneur, who is now running venture capital investment firm ScOp Venture Capital. Kevin sold his last company, Santa Barbara-based Graphiq, in July of 2017 to Amazon, but has a long history of successful companies, including founding DoubleClick.

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Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T. Cold calling. Trade shows.

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socalTECH

DECEMBER 31, 2018

Editor's note: As we head into the new year, we've been featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. Here's Alon Goren , founder of 805 Startups and the Crypto Invest Summit. What was the biggest news for your company in 2018?

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Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation. Marty Zwilling.

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Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

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TechCrunch LA

AUGUST 12, 2022

Deerman had watched other meal delivery companies, like Munchery and Sprig , close years earlier and had gotten creative with the company’s business model as a result. In January 2020, the company was in discussions with Whole Foods about launching a pilot of its meals in a few stores. Then the COVID pandemic hit.

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socalTECH

APRIL 24, 2020

Carey tells us a bit about what OC4 is doing, how it invests and works with companies, and also gives startups some advice about how to approach moving forward in light of the pandemic. That naturally puts those early companies at a high risk and disadvantage. I have really been through the life cycles of a company.

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Startup Professionals Musings

FEBRUARY 22, 2021

Most entrepreneurs have learned that it’s almost always quicker and easier to get cash from someone you know, rather than angel investors or professional investors (VCs). In fact, most investors “require” that you already have some investment from friends and family before they will even step up to the plate. Be upbeat and respectful.

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Berkonomics

FEBRUARY 21, 2019

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business. Second, almost no professional investor will consider putting that much into a startup until there is proof of market demand, product viability or some other mitigation of failure.

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Startup Professionals Musings

JANUARY 20, 2020

Even if you ignore all the hype around crowdfunding, there can be no doubt that it is a real alternative for entrepreneurs to achieve visibility and funding today. Product pre-order model. With this model, a startup pre-sells their product early, at a cheaper price, in exchange for a pledge. Donation good-cause model.

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socalTECH

NOVEMBER 7, 2013

Santa Monica-based Convertro , the developer of marketing attribution software led by serial entrepreneur Jeff Zwelling, has rolled out a new product, which it says helps marketers measure the return on investment from printed catalogs.

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Startup Professionals Musings

AUGUST 18, 2014

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

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Both Sides of the Table

NOVEMBER 29, 2014

This week I wrote about obsessive and competitive founders and how this forms the basis of what I look for when I invest. I had been thinking a lot about this recently because I’m often asked the question of “what I look for in an entrepreneur when I want to invest?” I had invested in myself for years.

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InfoChachkie

JULY 7, 2016

The entrepreneur cannot wait to show me their product via a demo. Most entrepreneurs seem confused by my reaction and often say something like: “VCs love demos. You’re the first one I’ve met who didn’t want to see our product.” Note: I invest almost exclusively in b-to-b software companies.

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Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Minimize investment in prototypes and tooling. Savings here can easily reach another $10K per month.

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Startup Professionals Musings

MARCH 11, 2020

In my own experience as a startup advisor and mentor, I find that entrepreneurs who can’t attract and maintain a highly motivated team rarely even get off the ground. There are many ways to add levity to a tough challenge, and engaging the team occasionally in some fun activities will work wonders for your team’s productivity and motivation.

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Both Sides of the Table

JANUARY 8, 2014

Portfolio company support & analysis. Associates often shadow partners at board meetings so that they can help follow up with the company on important initiatives between board meetings. Most associates need some entrepreneurial experience before actually making investments. Portfolio community building. Industry reviews.

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TechCrunch LA

FEBRUARY 13, 2020

Riot Ventures , the Los Angeles-based, early-stage and deep technology investment firm is going out to market to raise a $75 million second fund to finance the development of startups in LA and beyond, according to fundraising documents viewed by TechCrunch. Marcus has a long background in angel investing and company creation.

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Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

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Both Sides of the Table

SEPTEMBER 10, 2021

I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. On the one hand, you’re over paying for every investment and valuations aren’t rational. dot-com bonanza. Seed has become an option factory for many.

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Startup Professionals Musings

JULY 31, 2020

As an angel investor in startups, I’m a believer that smart investors invest more in you as the entrepreneur than the next billion dollar solution you are pitching. Certainly, investors want to see a financially attractive opportunity and return projection, but also want entrepreneurs who can take it to the next level.

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TechCrunch LA

APRIL 1, 2019

Defy , the early-stage venture investment firm founded by Neil Sequeira and Trae Vassallo, is putting a new twist on the venture partner model as it brings Brian Lee and Sujal Patel on board to help out with investing and guiding companies in the firm’s portfolio. Just don’t call them venture partners.

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Both Sides of the Table

SEPTEMBER 12, 2013

But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. I stayed close.

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Berkonomics

MARCH 25, 2012

For those of us who’ve invested in early stage companies, especially technology startups, we have confronted a universal problem. There are many ways to project the value of a company for purposes of pricing an investment, but all rely upon the revenue and profit projections of the entrepreneur as a starting point.

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socalTECH

APRIL 12, 2017

Wallach on investments out of a new fund, Inevitable Ventures. How did you end up here in Los Angeles doing investments? Coincidentally, that was the exact same time in 2009 when I moved out, when Ashton Kutcher started first investing. Ron chose me to manage those investments. We brought in a third partner, Guy Oseary.

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Both Sides of the Table

AUGUST 22, 2011

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. It’s intended in a discussion with an entrepreneur to get them to question whether there is really amazing underlying value in the product or service they’re offering.

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TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

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Startup Professionals Musings

NOVEMBER 11, 2020

The road to becoming an entrepreneur is a journey , and it’s not a short trip. Every entrepreneur starts by accepting the reality that you have a rare mindset of joy of discovery, with an intense curiosity about how certain things or people work, or why a new technology hasn’t yet been accepted. The right culture is the key.

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Both Sides of the Table

SEPTEMBER 28, 2014

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

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