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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145
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What Entrepreneurs Should do about Price Fixing

Both Sides of the Table

I thought I’d try to look at it from a different lens, that of the entrepreneur. As an entrepreneur you should assume that. They might not actively “collude&# and say “let’s collectively keep the price down&# but in the resulting discussion pricing information will flow – whether intentional or not.

Pricing 292
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Can you guess 10 tests for your success?

Berkonomics

If your vision is for a product or service that fills a need in a mature industry, you may be flying against the prevailing winds as a market shrinks over time, taking your business with it. Can you translate an idea into a compelling product? Where in industry life cycle? Can you dominate that market?

Patents 286
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5 Personal Motivation Mindsets Of Born Entrepreneurs

Startup Professionals Musings

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned. Marty Zwilling.

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A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). If your product is a commodity, the margin may be as thin as ten percent. Cost-based model.

Pricing 116
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Praying to the God of Valuation

Both Sides of the Table

I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. Sure, we built SaaS products before the term even existed but at 31 it was hard to delineate reality from what all of the monied people around us were telling us what we were worth.

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My Favorite Entrepreneur Story in a Long Time

Both Sides of the Table

The company name sounded Chinese – Huy Fong Foods. Was this the latest Chinese product to take off in the US? So grateful was David Tran for the people who provided safe passage from Vietnam for him that he named his company after the Taiwanese ship that carried him away. Extreme product passion. Where was it from?