Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. Chris is the CEO of Gnip , a Foundry Group portfolio company. This article originally appeared on Forbes HERE.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise. If you benefit from true word-of-mouth marketing, consider yourself lucky. As described more fully in Thrill The Messenger.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. Writing specialists. The days when these roles were stable careers for company employees are gone. We are becoming a society of entrepreneurs.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106