Startup Professionals Musings

AUGUST 24, 2022

Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Turf wars between people complicate assessment.

Customer 100

Customer Custom Acquisition Technical Review 100

Xconomy

SEPTEMBER 23, 2016

Just by calling her number in Louisiana from my couch in the Bay Area, I’ll hear hilarious commentary on the Clinton-Trump exchange from Eileen, a terrific reporter who’s wittier than most standup comics. I found another name for this low-tech form of long distance TV show sharing in the New York Times: “sync-watching.”

Technical Review 40

Technical Review News Social Media Startup 40

Tech Zulu Event

NOVEMBER 28, 2011

NOT because the founder of the company has an established credibility working for both Facebook and MINT when those companies were in infancy. I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. I am a raving fan of AppSumo.com. I resisted.

Metrics 87

Metrics Email Startup Technical Review 87

InfoChachkie

MARCH 23, 2015

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100

.Net Startup Satisfaction Technical Review 100

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? According to emarketer.com , Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

DECEMBER 14, 2013

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

SEPTEMBER 28, 2012

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

APRIL 7, 2017

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

JANUARY 25, 2016

According to many observers , we can thank or blame technology for these higher expectations, providing information at the speed of light, leading everyone to expect more. Some entrepreneurs are so focused on their technology, they assume their customers think the same way. Every job on your team drives your customer experience.

Customer 55

Customer Custom Startup Coach 55

Startup Professionals Musings

NOVEMBER 3, 2012

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

DECEMBER 27, 2017

Hyman started his career at the preeminent search firm Heidrick & Struggles, and has built four companies, so he knows the ropes. Here are ten key questions you should ask in selecting any recruiter or firm: What are your search successful completion metrics? How will they position your company and opportunity?

Startup 72

Startup Technical Review Metrics Competition 72

Startup Professionals Musings

AUGUST 25, 2011

Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

OCTOBER 10, 2011

The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads. The big price increase : 5 out of 5 stars.

Netflix 287

Netflix Customer Custom Pricing 287

LATechDigest

MAY 12, 2016

The company also added two new dashboards to Cornerstone Insights , its predictive and prescriptive analytics solution that equips business leaders with the intelligence to better recruit, train, manage and develop their people. Cornerstone Planning.

Cornerstone OnDemand 40

Cornerstone OnDemand Product Artificial Inteligence Organization 40

SoCal CTO

MARCH 4, 2010

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

SoCal CTO

JULY 23, 2012

This leads to a set of questions: What is the role of a CTO in the early stages of a company, and does that role change later on as both the company and that individual matures? It specifically answers the first questions about role and how it changes as the company matures. What are the biggest areas of technical risk?

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231

Both Sides of the Table

MAY 23, 2012

The most recent report to weigh in on the troubles of the industry was produced by the esteemed Kauffman Foundation. I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

FEBRUARY 27, 2019

Most board meetings are administrative updates that accomplish very little other than inform board members about the performance of the company since the last board meeting. How Most Board Meeting Prep Works I’ve been sitting on tech boards for two decades so I have some experience with what goes wrong. The meeting starts.

Startup 226

Startup Slides Metrics News 226