socalTECH
OCTOBER 7, 2010
The company said its Storefront offering is a turn-key way to enable advertisers to purchase aps directly from a developer's application, and which automated the creation of ad campaigns, billing, reporting, and other functions. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.
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socalTECH
JUNE 30, 2011
Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. I have my own personal opinions, but from a company stand point, that's neither here nor there. Last night, Gov.
socalTECH
MARCH 21, 2013
How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.
socalTECH
JUNE 28, 2013
As an example, if you have proper attribution and proper lifetime value, you might spend $15 more per customer to acquire them, which can change the trajectory of your entire company. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. It''s a problem for everyone.
Both Sides of the Table
OCTOBER 8, 2014
Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This led to my investment in RingRevenue , a company that allows you to track phone calls the way people track clicks.
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