Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

MAY 14, 2012

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

NOVEMBER 3, 2014

I’ve seen some smaller retailers execute very innovative strategies, such as posting items for sale on Instagram to the first person who emails them. However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

OCTOBER 3, 2012

If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. Key measurements should always include return on investment, and visibility to the targeted audience.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. Key measurements should always include return on investment, and visibility to the targeted audience.

Social Media 93

Social Media Content Startup Web 93

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Affiliates invest the up-front marketing expenses required to attract customers.

Custom 164

Custom Customer Advertising SEM 164