Startup Professionals Musings

OCTOBER 20, 2013

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. Long-term sales.

Media 101

Media Marketing Startup Framework 101

socalTECH

MAY 17, 2019

Loo--who was the very first employee at ServiceNow--explains what that means, and why companies use the startup's software. We're in the space, and leading the thought process on what needs to be combined, for example, CRM with ITSM tools, to create meaningful results that you can act on at the C-level. What is Perspectium?

SaaS 113

SaaS Startup Customer Custom 113

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 102

Social Media Media Product Metrics 102

TechCrunch LA

FEBRUARY 20, 2019

When should you start a company? What company should you start? When should you join a company? Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should a VC invest?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 91

Social Media Media Metrics SEO 91

InfoChachkie

SEPTEMBER 15, 2011

A mis-hire at the outset of your company can irreversibly alter the trajectory of your corporate culture. Our third-party seller business is an example of that. Some people are internally focused, and if they reach critical mass, they can tip the whole company.”. If you hire sharks, you cannot expect them to act like dolphins.

Tips 279

Tips Startup Framework Customer 279

Both Sides of the Table

MARCH 6, 2015

“There was no real framework for a $15 million fund at the time so I had to make one up … it was really sort of an experiment … I invested across Funds I & II in 90 companies” Jeff then raised $55 million in 2010 and $85 million in 2014. The amount of money we save for follow-ons is called “reserves.”

Venture Capital 150

Venture Capital Startup Invest Cloud Computing 150

socalTECH

DECEMBER 27, 2017

After learning from a board member about the Jobs To Be Done framework, the board and leadership team agreed that this approach, which explores what causes someone to hire or fire a product or service, could provide even more actionable insights. ABA advocates on behalf of more than 1,000 baking facilities and baking company suppliers.

Research 140

Research Organization Help Product 140

SoCal CTO

JUNE 9, 2010

Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups. " In fact, 3 of the 10 selected companies from the past two years has followed this business model. Photo credit: Elizabeth Weinberg.).

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

JANUARY 20, 2014

While we entertain startup strategies such as being lean or agile, it’s impossible to ignore that, for example, LA has a culture of entertainment , Nashville that of music , New York, a culture of finance and fashion , and Silicon Valley, indeed, a culture of disruptive innovation. Natural language merchandiser Compare Metrics.

Technical Review 71

Technical Review Commerce Yahoo Web 71

SoCal CTO

JULY 23, 2012

This leads to a set of questions: What is the role of a CTO in the early stages of a company, and does that role change later on as both the company and that individual matures? It specifically answers the first questions about role and how it changes as the company matures. How will I know when the need has arisen? Accounting?

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231