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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. “…companies should… focus on building amazing products. If you have $hitty products, the marketing is impossible.

Marketing 233
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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

RSS 103
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

. • Obtain Customer Feedback Before You Release Your Product - Musicians spend their entire youth writing songs and performing them in front of live audiences, which ensures that their initial album is validated by their fans before they enter the recording studio. Entrepreneurs should always err on the side of long-term gain. Pay To Play.

Startup 269
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What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Once people who do not know you and have no vested interest in your company's success begin expending their time, money and resources to leverage your value proposition, you are gaining traction. Evidence of validation manifests itself in many forms and is derived from a variety of market forces. Triangle Of Evidence. Share and Enjoy.

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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

The Company. Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. Who do I write the check to and where do I send it? PAIN: what painful issue are you addressing and how extensive is the issue (e.g.,

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. A version of this article previously appeared on Inc.