Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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AUGUST 9, 2018

CoreLogic explains that the new site comes as a result of increase in natural catastrophes such as the Northern California wildfires. CoreLogic said the site will focus on risks from earthquakes, floods, hurricanes, severe convective storms, wildfires, wind and volcanic activity. billion for those areas.

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APRIL 12, 2017

A new, online home design site, called Hunker , launched today, focused on home design, home tours, product recommendations, personal essays, and helpful information for homeowners and apartment-dwellers. Leaf Group has recently been undergoing a massive overhaul of its online properties and strategy, led by CEO Sean Moriarty.

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JANUARY 15, 2019

Los Angeles-based Internet services and publishing giant j2 Global has acquired two companies, saying this morning that it acquired Ekahau , a company in the digital media space, and Castle Connolly , a company in the digital media and healthcare industry.

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JULY 9, 2018

Los Angeles-based Famous Birthdays , the online information provider led by Evan Britton, is expanding into the Spanish language market, with a new Spanish site called Famous Birthdays Español. According to Famous Birthdays, the new site will provide its brand, technology, and user experience to the Spanish market. READ MORE>>.

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Startup Professionals Musings

FEBRUARY 26, 2022

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

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Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

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DECEMBER 17, 2013

Santa Monica-based Demand Media has lost its Chief Revenue Officer, Jeff Dossett, to startup Porch.com , only eight months after Dossett was named to the position after the loss of former Chief Revenue and Marketing Officer Bradford. porch jeff dossett chief revenue officer demand media executive everest' and Microsoft. READ MORE>>.

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OCTOBER 14, 2014

Los Angeles-based Evolve Media --the parent company of CraveOnline and TotallyHer--has rolled out a brand new video ad product, the company said today. The company said its new INglibe offering will provide premium, in-view video ads, which rolls out a video player when people roll past an article. READ MORE>>.

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OCTOBER 13, 2010

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. READ MORE>>.

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JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). H Code media is led by CEO Parker Morse. Financial impact of the win was not announced. READ MORE>>.

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JUNE 27, 2013

Santa Monica-based Demand Media has made an interesting move this morning, launching a brand new, subscription fitness and nutrition program. Demand Media said it new Stronger program is part of a "key initiative" to expand its paid content porfolio. Stronger is an offshoot of Demand Media''s LIVESTRONG.COM site.

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FEBRUARY 13, 2018

Los Angeles-based Otter Media , the parent company of such sites as Fullscreen, Rooster Teeth, and Crunchyroll, has named Tony Goncalves as its new CEO, the company said on Monday. Otter Media is owned by The Chernin Group. READ MORE>>.

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JANUARY 4, 2011

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering.

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JULY 18, 2017

Los Angeles-based j2 Global , the provider of Internet services and digital media publisher, has acquired four more cloud companies, the company said on Monday. Financial details of the various deals were not announced by j2 Global, which said the financial impact of those deals is not expected to be material. READ MORE>>.

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FEBRUARY 19, 2016

West Hollywood-based Attn: , a company which publishes an online news site focused on social topics like economic mobility, civil rights, education, criminal justice, and the environment, has raised $18.5M in a funding round, the company disclosed on Friday. The company was founded by Jarrett Moreno and Matthew Segal.

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MAY 7, 2013

Santa Monica-based online digital media publisher Demand Media keeps on getting bigger and bigger. The company also reported net income of $0.7M demand media earnings domain content publishing creativebug' The firm reported its latest quarterly results Tuesday, reporting $100.6M READ MORE>>.

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APRIL 13, 2016

Santa Monica-based Demand Media has sold Cracked , its online humor site, to the E.W. Scripps Company , in a deal worth $39M in cash, the companies said late Tuesday. According to Demand Media, the move will give it a "more focused portfolio of businesses", and also "significantly" strengthen its balance sheet.

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APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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JULY 11, 2013

Burbank-based Beachfront Media , the developer of video software tools headed by Frank Sinton, is further extending its outreach to app developers today, with a new set of SDKs. The company added its mobile video ad services in May. beachfront media mefeedia video publishing software mobile iphone android developer'

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DECEMBER 16, 2022

Los Angeles-based AllGear Digital--which owns media sites GearJunkie, Switchback Travel, Bikerumor, and others--said on Thursday that it has raised $40M in a funding round. The company--run by co-founder and CEO Eric Phung--was previously known as Lola Digital Media. The funding was led by Bardin Hill Investment Partners.

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SEPTEMBER 10, 2013

According to the company, the new product helps brands engage socially with people, by helping them run promotional giveaway campaigns on sites such as Facebook, Twitter, Pinterest, Tumblr and Instagram. The company said its site helps run campaigns offering promotional items for people to discover, share, and win.

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NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. Smartclip adds around 500 new publisher sites to Adconion's network.

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AUGUST 6, 2012

At least six, Southern California companies -- Nimble , ParkMe , Quarterly , Beachmint , Chromatik , and Dollar Shave Club -- have been named as one of Entrepreneur Magazine's 100 Brilliant Companies list today, a healthy share of the publication's annual look at the best ideas, hottest industries, and innovators.

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DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

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MAY 9, 2016

Santa Monica-based Demand Media reported its quarterly earnings Monday afternoon, revealing a precipitous decline in the company's content revenues. Demand Media said that its Content and Media revenues dropped 40%, from $22.5M The company fared far better in its new, marketplace business, where revenues rose from $10.7M

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JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. The company said the move will result in the elimination of its premium display salesforce. Terms of that deal were not announced. READ MORE>>.

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AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. Evolve says its family of sites now reach 95 million people each month. READ MORE>>.

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JULY 21, 2016

Los Angeles-based Jukin Media has launched a new, online marketplace to let marketers, advertisers, TV producers, digital publishers, and others license viral content, the company said on Wednesday. Jukin Media is known for its licensing of such viral clips as "Hero Cat" and others. READ MORE>>.

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AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. demand media content traffic revenues' READ MORE>>.

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NOVEMBER 4, 2011

Woo Media , the operator of the online dating site WooMe.com, has been acquired by San Francisco-based Zoosk , the company said Thursday. Woo Media--which had offices in Los Angeles, San Francisco, and London--did not disclose financial terms of the deal.

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MAY 5, 2011

West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. The company explained that it would be integrating BuzzLabs' technology into its platform over the next three to six months.

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FEBRUARY 11, 2016

Eytan Elbaz , the co-founder of gaming developer Scopely , and one of the founders of Applied Semantics, which is now Google AdSense , said he has launched a new company in Los Angeles called Render Media. Elbaz said the new company was launched with Vic Belongoff, and will focus on digital media publishing.

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JANUARY 20, 2012

Los Angeles-based Evolve Media Corp. , the parent firm of AtomicOnline, SheKnows, and a network of other digital media sites, announced this morning that it has acquired two sites-- RealityTea.com , focused on reality entertainment, and WebEcoist.com , a green living site.

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MARCH 11, 2014

Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. According to the two, Electus Digital will now offer exclusive premium ad sales representation for Cracked.com, including custom branded content and "high-impact" ad units on the site.

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DECEMBER 19, 2012

Los Angeles-based Evolve Media Corp. Evolve Media said that it originally acquired SheKnows.com in 2006, when it was a five person company with 600,000 unique visitors per month. Evolve Media said the proceeds for the sale will go into acquiring new websites, and investment in technology.

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MARCH 28, 2011

Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service.

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