Company, SEM, SEO and Startup - Southern California Tech Central

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing

Marketing Startup SEM SEO

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses.

Metrics

Metrics Startup SEO Custom

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

JULY 16, 2013

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Understanding what lights up actions from your social campaigns and earned media is the key to improving future performance. Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing

Marketing Technical Review Startup Tool

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

JUNE 27, 2011

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Marketing

Marketing Startup Press Technical Advisors

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. For starters it brings a mindset to startups that not all of them have innately.

Technical Review

Technical Review SEM SEO Marketing

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup

Startup Marketing Study SEO

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If all you ever do is create YouTube content then I agree – that’s not a viable startup business.

SEM

SEM Content Platform Acquisition

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. But many CEO’s and management teams fail to set clear guidelines on what the company objectives are and make sure that everybody is driving toward the same goal. Here’s how it goes: You have a business development group with two people.

Startup

Startup Press Development Team Review SEM

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

JUNE 18, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup

Startup Search Engine Optimization SEM Social Network

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Tags: entrepreneurs startups.

SEM

SEM Marketing Startup Search Engine Optimization

Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

SEPTEMBER 15, 2013

They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists.

Entrepreneur

Entrepreneur Services Search Engine Optimization Startup

Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. SEO does not have to be a major expense. Web page title tags.

Google

Google SEO Search Engine Optimization SEM

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

MARCH 13, 2020

Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. We started as a seller of equipment in Europe. Then, we started to build our brand, and then we felt confident, we moved to the U.S. What is Ulevate?

Template

Template Beverly Hills Startup SEM

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search

Paid Search PPC Organization SEO

Guerilla Marketing, Brad Feld Style

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. For a long time, I had a line which was, ‘Whenever I hear the word marketing, it makes me throw up a little bit in my mouth.’”.

Marketing

Marketing Blogging Startup Venture Capital

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Entrepreneur

Entrepreneur Startup Search Engine Optimization SEM

Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

FEBRUARY 21, 2011

They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists.

Entrepreneur

Entrepreneur Services Product Search Engine Optimization

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

MAY 15, 2010

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. We spoke briefly about why.

Venture Capital

Venture Capital Startup Advertising Redpoint

Get Your Website Out of the Internet Dead Zone

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info.

SEO

SEO HTML Search Engine Optimization Web

Entrepreneurs can be Specialists or Generalists

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists.

Entrepreneur

Entrepreneur Search Engine Optimization Startup SEM

Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

FEBRUARY 13, 2010

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup

Startup High Tech Search Engine Optimization SEM

Interview with Billy Fried, Kijubi

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. What's your background and how did you decide to start the site? About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers.

Activity

Activity Startup Sites Web

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise. Affiliates invest the up-front marketing expenses required to attract customers.

Custom

Custom Customer Advertising SEM

Southern California Tech Central

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

How Startups Can Use Metrics to Drive Success

Trending Sources

How to Solve the Biggest Frustration Marketers Have With Social

10 Marketing Lessons for Early-Stage Tech Startups

Why The Haters are Wrong About Growth Hacking

How to Decrease the Odds That Your Startup Fails

The Most Misunderstood Facts About Building a Business on YouTube

Doing the Right Things is More Important than Doing Things Right

The Cost Equation for a Startup is Better Than Ever

Search Engine Marketing - No Panacea for Startups

Freelancers Are The New Entrepreneurs For Services

Many Websites Look Like Zombies to Google Search

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

Startups Stick with Organic vs Paid Search Results

Guerilla Marketing, Brad Feld Style

You Don’t Need to be Rich to be an Entrepreneur

Entrepreneurs Can Thrive on Services or Products

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Get Your Website Out of the Internet Dead Zone

Entrepreneurs can be Specialists or Generalists

Be Part of the Entrepreneurial Revolution

Interview with Billy Fried, Kijubi

Pour And Stir II – Managing Your Cost Per Customer

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