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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Everything we were taught pre-Internet is still relevant. Look at Viddy & SocialCast.

Marketing 379
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. Most VCs are book smart.

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Develop an efficient and effective writing style. I see too many investor pitches, and even executive summaries that ramble on for many pages without a clear message. In small companies and startups, people seek out leaders they want to work for, in lieu of a big company with more job security.

Blogging 110
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. Back to regular writing this week so check back in. if you get some value out of the notes consider checking out his company or Twitter feed). TWIVC Summary – Richard de Silva.

Capital 265
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly. Show evidence of your expertise.

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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly. Show evidence of your expertise.