Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Blogging is an important way to build an audience and also drive SEO traffic. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write.

Blogging 286

Blogging Startup Writing Summary 286

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. Chris is the CEO of Gnip , a Foundry Group portfolio company. If you have $hitty products, the marketing is impossible.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

JUNE 30, 2014

I know that finding time is hard, and good writing is simply not what most people do. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Take the initiative to put yourself out there. Cultivate early customers.

Startup 101

Startup Blogging Writing Google 101

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. For early-stage consumer companies I would be careful not to market futures at all.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

APRIL 21, 2013

I know that finding time is hard, and good writing is simply not what most people do. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Take the initiative to put yourself out there. Cultivate early customers.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

AUGUST 9, 2018

In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. By far the most effective technique for improving your writing is simply carrying out user readability tests on every piece of content, and really listening to feedback.

SEO 53

SEO Tips Newsletter Statistics 53

Tech Zulu Event

NOVEMBER 18, 2011

Let me explain why this company had such an impact on my life. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Ask yourself, ‘what does my company solve’? Partner with companies who relate to what you are selling, but aren’t direct competitors.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

JULY 24, 2015

Develop an efficient and effective writing style. In small companies and startups, people seek out leaders they want to work for, in lieu of a big company with more job security. Each can be linked directly into your site domain name for maximum SEO impact. Demonstrate thought leadership to potential employees.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Both Sides of the Table

SEPTEMBER 14, 2010

Just ask the people who poured money into once “hot&# companies like RazorGator or Friendster. Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check. I have talked extensively about “social proof&# in fund raising in the past.

Invest 288

Invest Angel Web 2.0 SEO 288

socalTECH

MARCH 21, 2011

In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

NOVEMBER 29, 2010

So finding time is hard, and good writing is simply not what most people do. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Take the initiative to put yourself out there. Cultivate early customers.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). Campaign setup and ad copy writing. Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Both Sides of the Table

APRIL 23, 2011

Back to regular writing this week so check back in. if you get some value out of the notes consider checking out his company or Twitter feed). Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. The company later sold for around $300 million.

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

FEBRUARY 23, 2009

We spoke with Vince Bianco , the firm's CEO, about the company and its services. What's the story behind Newsforce--how did the company come about? Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. Tell us a little bit about Newsforce?

News 124

News Advertising Press Sites 124

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. What I tell investors, friends, and family, is even though they might hear about all of these new companies calling themselves the Uber for tutoring and saying they can provide on-demand tutoring, I know that it will never work hyper-locally.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. People buy from people. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Ive personally been involved in the start-up world in Los Angeles for about 15 years, and have had the opportunity to work on many early-stage companies (e.g.,

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Jason Nazar

AUGUST 15, 2013

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Helpful Resources for Getting Traffic from Refreshing Content : : How to Write Great Blog Content from Problogger. Referring Traffic / Press. Helpful Resources about for Getting Referral Traffic : Top Blogs List (with email contacts). Conclusion.

Web 61

Web Social Media Content Sites 61

Tech Zulu Event

MARCH 6, 2014

To get some up to speed, Rap Genius , as a team and company have upheld a reputation as anomalies in the tech world. More recently, they launched an iPhone app called Genius , which they say will be a cornerstone for the company’s future. As we’d mentioned, they were listed as one of YC’s fastest growing companies.

Startup 93

Startup Mobile Entertainment Sites 93

socalTECH

OCTOBER 23, 2013

To hear about how the company decided to expand into the market, we caught up with CEO Loren Bendele to learn more about its new grocery store coupon app, Favado (www.favado.com). We, as a company, have been more focused on online deals and coupons, and haven''t been focused on groceries at all. Explain what Favado is all about?

Mobile 140

Mobile Sales Startup Sites 140

socalTECH

JULY 29, 2009

How did the company start? Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge. That became our company Hit the Ground Running, which we launched in 2007 to help a number of Fortune 500 clients with our technology and methodologies. But, it didn't seem scalable.

Geni 100

Geni Web Guide Platform 100

Jason Nazar

JANUARY 14, 2009

“If You Build It…They Will Come” may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook.

Web 62

Web Social Media Content Sites 62

SoCal Delicious

JANUARY 15, 2010

With this method you occasionally might block searching Microsoft employees who aren’t aware of their company’s spammy activities, so make sure you serve them a friendly GFY page that explains the issue. It was fun to write, so go get the best out of it. SEO Mofo ! ) from the IP address range 65.52.0.0

SEO 37

SEO IP PHP Blogging 37

SoCal CTO

MARCH 22, 2007

I am in the middle of writing up some of my thoughts on this and will post about it and let you know. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 . * Im constantly frustrated by conversations that take place in discussion groups that cant cross the border into the blog world.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. For instance, if you sell a software security solution, you might write an article that describes ten ways consumers can protect themselves online, highlighting your solution as one potential tool. As described more fully in Thrill The Messenger.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

SoCal Delicious

SEPTEMBER 22, 2008

Write me an e-mail and let me know what youre up to! I’ve been asked a few times recently, “Wow, these analytics you write about are great, but how does a startup begin to bite off the relevant parts? For example, there might be a series of flows in how users come into the site, starting with ads, SEO, or otherwise.

Startup 29

Startup IP Email Report 29

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Both Sides of the Table

MAY 15, 2010

I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. Often times when companies raise “bridge” financing (this is money from internal investors. We spoke briefly about why. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Startup Professionals Musings

NOVEMBER 12, 2021

Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Finally, if you don’t have the time, energy, or skills to write a blog, it may be a good investment to hire a ghost writer, or hand the job over to your marketing executive. Add outgoing links.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JANUARY 27, 2019

Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Finally, if you don’t have the time, energy, or skills to write a blog, it may be a good investment to hire a ghost writer, or hand the job over to your marketing executive. Add outgoing links.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JANUARY 29, 2017

Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Finally, if you don’t have the time, energy, or skills to write a blog, it may be a good investment to hire a ghost writer, or hand the job over to your marketing executive. Add outgoing links.

Blogging 69

Blogging Search Engine Optimization Web Writing 69