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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

New and relevant content on a regular basis is a major driver in search engine optimization, as well as the inbound and outbound links that blog comments generate. Develop an efficient and effective writing style. Each can be linked directly into your site domain name for maximum SEO impact.

Blogging 110
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly. Show evidence of your expertise.

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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly. Show evidence of your expertise.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Let me explain why this company had such an impact on my life. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Ask yourself, ‘what does my company solve’? Partner with companies who relate to what you are selling, but aren’t direct competitors.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Campaign setup and ad copy writing.

SEM 90
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Ten Tips to Make Your Startup Website Memorable

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. People buy from people. They will exit quickly.

Tips 92