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Have you heard? Eyeballs aren’t everything.

Berkonomics

But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. And yet, users rave about the service, and spend long durations of time on the site. Revenue experiments (and failures).

Metrics 296
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Classmates.com Hit By Trademark Suit

socalTECH

alleging "false designation of origin and unfair competition" over the phrase "Memory Lane". United Online shifted Classmates into the nostalgic content market in February, as adoption of social networking sites like Facebook made the firm's prior business model irrelevant. The suit was filed by Memory Lane Inc., READ MORE>>.

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Startup Looks To Take On United Online's Classmates.com

socalTECH

The competition comes even as United Online appears to have been beating a quick retreat from that business, instead shifting users to Memory Lane, a new site which offers up actual, digitized high school yearbooks, nostalgic content, old magazine covers, and other products geared to a similar user base as Classmates.com.

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Why PR?

Tech Coast Venture Network

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. Public relations sets you apart from the competition. Public relations builds third-party credibility.

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Why PR?

Tech Coast Venture Network

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. Public relations sets you apart from the competition. Public relations builds third-party credibility.

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Interview with Kanaan Jemili, uCast Global

socalTECH

In a world of digital video, whatÂťs the best way to distribute and monetize that streaming video content? San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili.

Content 113
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Eyeballs aren’t everything.

Berkonomics

But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. And yet, users rave about the service, and spend long durations of time on the site. What is the answer?

Metrics 207