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5 Priorities Before You Bypass Professional Investors

Startup Professionals Musings

I refer back to the classic book, “ A Crowdfunder’s Strategy Guide ,” by Jamey Stegmaier, one of the biggest thought leaders on crowdfunding, and who has also run several successful Kickstarter projects, that together have raised many millions of dollars. billion globally by 2030, but that doesn’t mean it’s easy.

Startup 100
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5 Ways Crowdfunding Is Not A Panacea For New Ventures

Startup Professionals Musings

I refer back to the classic book, “ A Crowdfunder’s Strategy Guide ,” by Jamey Stegmaier, one of the biggest thought leaders on crowdfunding, and who has also run several successful Kickstarter projects, that together have raised many millions of dollars. Startups need to build a large passionate group of fans before the campaign.

Startup 151
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? In a startup this is a mistake.

Press 319
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Best Alternatives to the Amazon Affiliate Program

Tech.Co

Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. See our full guide on How to Make Money from a Website. Amazon started with books, so we will too. commission). Best for: Bloggers, news publishers.

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How to use PR Firms at Startups

Both Sides of the Table

This post is a short guide to what I’ve learned: 1. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who REALLY understands your company, its customers and its competitors.

Startup 349
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Do I have data or facts to present so the story has legs? I am a VC.

Marketing 389
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. Customers buy solutions to solve their problems.

Sales 316