Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

AUGUST 10, 2020

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Customers buy solutions, not technology.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

NOVEMBER 11, 2019

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Crowdsource: putting your audience to work beyond customers.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Tech Zulu Event

MARCH 19, 2015

Technology is essential for businesses that want to gain an edge over competitors in today’s world. Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Social Media Automation Tools. Cloud Services. CRM Platforms.

Competition 40

Competition Technology Social Media Tips 40

Startup Professionals Musings

AUGUST 15, 2022

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Crowdsource: putting your audience to work beyond customers.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

JANUARY 24, 2018

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Demand 71

Demand Customer Custom Tips 71

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. You may be getting killed today by customer expectations you never worried about just a few years ago.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

MARCH 6, 2023

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

OCTOBER 3, 2020

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Framework 159

Framework Social Media Software Review Social Network 159

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media. Marty Zwilling

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 1, 2015

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Customer 97

Customer Custom Social Media Outsource Development 97

Startup Professionals Musings

JUNE 13, 2014

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Customer 96

Customer Custom Social Media Outsource Development 96

Startup Professionals Musings

FEBRUARY 14, 2021

They are looking for startups that have a sustainable advantage over direct and indirect competitor offerings, as well as obvious value to customers living without your product today. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

AUGUST 14, 2014

They are looking for startups that have a sustainable advantage over direct and indirect competitor offerings, as well as obvious value to customers living without your product today. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.

Competition 93

Competition Startup Patents Slides 93

Startup Professionals Musings

JANUARY 24, 2018

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Demand 56

Demand Customer Custom Tips 56

Startup Professionals Musings

APRIL 29, 2023

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. The customer experience is more than the service.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

SEPTEMBER 20, 2014

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Customers buy solutions, not technology.

Technology 114

Technology Startup Social Media Customer 114

Startup Professionals Musings

JANUARY 6, 2021

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

JANUARY 12, 2022

I’ve learned over the years that you need to start with specific goals, a focused strategy , and a motivated and prepared team in order to penetrate competitive defenses. They assume their innovation will overwhelm any competition, anywhere. Capitalize on territory the competition has not penetrated.

Marketing 125

Marketing Technical Review Startup Resource 125

Startup Professionals Musings

JULY 23, 2023

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96

Startup Education Ideas Customer 96

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media. Marty Zwilling.

Tips 161

Tips Startup Social Media News 161