Competition Customer Social Network Tips 
Startup Professionals Musings
MARCH 22, 2012
You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.
Startup Professionals Musings
JULY 11, 2013
As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.
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Startup Professionals Musings
APRIL 4, 2015
Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Top social networks are Facebook (1.2 Assess your target customer demographics. Identify your target customer and create customer profiles. billion users).
Startup Professionals Musings
MAY 22, 2010
Here are some tips which will signal traction to investors, as well as your team: Document your business plan. For a business, you must define the absolute minimum features you need to satisfy the customer problem, and test it in the market. Get a real customer and real revenue. Letters of intent or endorsement.
Startup Professionals Musings
APRIL 22, 2010
Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Competition and sustainable advantage.
Both Sides of the Table
APRIL 4, 2011
4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).
Startup Professionals Musings
SEPTEMBER 30, 2013
Here are some tips which will signal traction and fundability to investors, as well as to your team: Document your business plan. For a business, you must define the absolute minimum features you need to satisfy the customer problem, and test it in the market. Get a real customer and real revenue. Show personal investment.
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