Startup Professionals Musings

FEBRUARY 10, 2023

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Do research on investor visibility via Google and social media.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. People love Apple’s whole customer experience, and willingly pay a premium for the product. Experience using the product is only one stage.

Customer 150

Customer Custom Design Product 150

Berkonomics

NOVEMBER 19, 2015

But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. For those producing physical products (atoms, not bits), Amazon and a few others have set the bar of expectation that already includes one–hour delivery at a cost and for certain items in many urban areas.

Customer 120

Customer Custom Demand Email 120

Startup Professionals Musings

DECEMBER 13, 2020

The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

Customer 168

Customer Custom Services Startup 168

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Commoditize complementary products. Look for value points to control.

Develop 138

Develop Development Platform Mobile 138

Berkonomics

AUGUST 5, 2011

Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 191

Marketing Demand Media Resource 191

Startup Professionals Musings

MAY 1, 2022

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Working the circuit of big groups of strangers is minimally productive. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Tech.Co

DECEMBER 29, 2023

Bobbie One startup that's proved to have the formula for success this year is Bobbie – the first infant formula to be certified as organic by the USDA, and the fastest-growing product of its kind to enter the US market since the 1980s. Organic milk formula product Bobbie. Runway AI user interface.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

DECEMBER 25, 2015

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. People love Apple’s whole customer experience, and willingly pay a premium for the product. Experience using the product is only one stage.

Design 61

Design Product Customer Custom 61

Both Sides of the Table

FEBRUARY 28, 2018

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it.

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

JANUARY 23, 2022

Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Of course, some balance is required.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

OCTOBER 26, 2018

Steve Jobs proved it with the iPhone, and Elon Musk can’t produce his electric cars fast enough to keep up with demand. However, such changes don’t yet happen automatically, so it still takes proactive strategies and key actions to create new demand where none exists. Use social media and the media to build demand for change.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

JUNE 26, 2022

She outlines the potential benefits of “workships” (work relationships) evolving into friendships and romances as follows: Improve communication and productivity. Can be a competitive advantage. Competition over salary, promotions, and position. This can cause feelings of unfairness, and initiate emotionally competitive efforts.

Startup 119

Startup Course Competition Social Media 119

socalTECH

OCTOBER 7, 2009

For this morning's interview, we sat down and talked with Nick Desai , CEO of Global Fitness Media , which runs FitOrbit (www.fitorbit.com), an online site looking to help users put together a fitness and connect with fitness trainers. Nick Desai: Jack Steinfeld--which everyone knows as Body by Jake--is the founder of Global Fitness Media.

Media 168

Media Pricing Sites Training 168

Startup Professionals Musings

MAY 11, 2020

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Do research on investor visibility via Google and social media.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Commoditize complementary products. Look for value points to control.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

AUGUST 7, 2022

It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Reinvent the vision for change.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

SEPTEMBER 6, 2021

Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Virtually every startup has to make real-time changes to their product, plan, or market, as they learn from initial customer interactions. Misunderstood pivots. Lack of communication from the top.

Startup 128

Startup Social Media Organization Entrepreneur 128

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Startup Professionals Musings

MARCH 3, 2021

Making people happy or improving usability are laudable goals, but projected product margins, volumes, and business growth are necessary realities for a successful business. Every startup demands logical changes along the way. Postulate competitive reactions and your responses. Pitch a rational plan for expansion and growth.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

AUGUST 4, 2019

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Working the circuit of big groups of strangers is minimally productive. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Tech.Co

JANUARY 9, 2018

Both companies will be automatically fast tracked into the Top 100 semifinalists at the 2018 Startup of the Year competition which takes place during the Innovate Celebrate conference this fall. Lishtot is an IoT product that empowers anyone to test three types of water (bottle, tap, and natural) for contaminants in seconds.

Startup 70

Startup Competition Conference Product 70

Startup Professionals Musings

AUGUST 25, 2018

The cost of rolling out a business has never been lower – it only takes a few hundred dollars to incorporate a Limited Liability Corp (LLC) online, create your own website, use social media to get attention, and you are in business. Most investors expect a minimum viable product (MVP) sold to at least one customer.

Funding 73

Funding Social Media Slides Platform 73

socalTECH

AUGUST 27, 2014

We had worked at another organization together in online marketing, and learned every aspect of the business, from closing new deals, on-boarding new clients, to building media plans. We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales.

Startup 239

Startup El Segundo Marketing Media 239

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. Lolita Carrico: Social media had a lot to do with it, for sure.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

SEPTEMBER 22, 2019

She outlines the potential benefits of “workships” (work relationships) evolving into friendships and romances as follows: Improve communication and productivity. Can be a competitive advantage. Competition over salary, promotions, and position. This can cause feelings of unfairness, and initiate emotionally competitive efforts.

Startup 94

Startup Course Competition Social Media 94

Both Sides of the Table

NOVEMBER 4, 2010

I cannot recommend it enough for people in the technology or media sectors. Let me start with Professor Christensen’s definition: “An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.&#.

Startup 376

Startup Framework Marketing Customer 376

Startup Professionals Musings

APRIL 22, 2019

Image via Pexels Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences.

Coach 94

Coach Organization Mentor Startup 94

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. TV of the future will not always have linear stories. billion views. think Apple.

Startup 380

Startup Media Content Platform 380

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business.

Social Media 56

Social Media Pricing Technical Review Demand 56

socalTECH

JUNE 2, 2014

There are several new things happening, including the maker movement, crowdfunding, and the democratization of innovation, which will mean more startups and more demand for manufacturing. There''s also the rising cost of manufacturing overseas in China and elsewhere, and a desire to keep iterating products locally. Also, the U.S.

Los Angeles 216

Los Angeles Startup USC Angel 216

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Commoditize complementary products. Look for value points to control.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

AUGUST 12, 2017

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Working the circuit of big groups of strangers is minimally productive. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

NOVEMBER 3, 2019

It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Reinvent the vision for change.

Course 85

Course IBM IBM Social Media 85