Remove Competition Remove Events Remove Pricing Remove Sales
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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286
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Need money? Read this!

Berkonomics

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). For those of you who fit that description, nice work. There is a lot to say about retaining control.

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Sell at the top? Avoid the race to zero!

Berkonomics

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. Young companies have been known to outgrow the abilities of management to focus and direct them, failing to make the transition to organized, stable growth.

Pricing 156
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The four rules for motivating your employees with money.

Berkonomics

Salaries or hourly wages must be within reasonable limits set by the industry and matched by the competition, both regionally and for the same job classification. And there are some industries where tools such as stock options are considered mandatory for a company to be competitive. Some obvious qualifiers.

Design 156
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162
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A Valid Business Model Requires Real Customer Sales

Startup Professionals Musings

The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. So what can you do to expedite this event, or even improve the odds that it will happen at all? If you lose money on every sale, it’s hard to make it up in volume.

Sales 99
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Get Early Customer Sales To Validate Your Business

Startup Professionals Musings

The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. So what can you do to expedite this event, or even improve the odds that it will happen at all? If you lose money on every sale, it’s hard to make it up in volume.

Sales 96