Both Sides of the Table

AUGUST 3, 2009

We are a city unique in merging the world’s best content with digital media and technology expertise. In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). Much of this was highlighted at Twiistup.

Twiistup 228

Twiistup SoCal Southern California Yammer 228

Both Sides of the Table

NOVEMBER 8, 2010

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. Because they are anti-competitive most countries ban cartels.

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

OCTOBER 29, 2009

Traditional media companies published their stories on the web. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? So did the media. Advertising is also what allows you to watch Hulu for free, use Yahoo! was the “static&# web.

Ideas 286

Ideas Advertising Google Technical Review 286