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Have you heard? Eyeballs aren’t everything.

Berkonomics

And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. And yet, users rave about the service, and spend long durations of time on the site. Once we had what we thought was the answer, in allowing for display advertising on these sites.

Metrics 296
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Niche marketing works. Here’s how.

Berkonomics

So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. You’ll have less competition. Create social media posts with links to your site that drive search engine scores and increase search traffic. Of course not.

Marketing 266
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Startup Looks To Take On United Online's Classmates.com

socalTECH

The competition comes even as United Online appears to have been beating a quick retreat from that business, instead shifting users to Memory Lane, a new site which offers up actual, digitized high school yearbooks, nostalgic content, old magazine covers, and other products geared to a similar user base as Classmates.com.

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Classmates.com Hit By Trademark Suit

socalTECH

alleging "false designation of origin and unfair competition" over the phrase "Memory Lane". United Online shifted Classmates into the nostalgic content market in February, as adoption of social networking sites like Facebook made the firm's prior business model irrelevant. The suit was filed by Memory Lane Inc., READ MORE>>.

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Eyeballs aren’t everything.

Berkonomics

And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service. And yet, users rave about the service, and spend long durations of time on the site. Once we had what we thought was the answer, in allowing for display advertising on these sites.

Metrics 207
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Best Alternatives to the Amazon Affiliate Program

Tech.Co

Amazon used its popular affiliate program to spur additional growth, getting reviewers and publishing sites – including us here at Tech.co – to link to Amazon in exchange for a small payout whenever a reader bought something by following that link. The ecommerce site Bookshop offers a book-specific affiliate program. commission).

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Interview with Lolita Carrico, Gloss Network

socalTECH

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Are sponsors interested in such highly targeted sites, rather than the broad reach? Do you find it's been more difficult to build up traffic for a more targeted site, or easier?