socalTECH

DECEMBER 20, 2017

Here’s why that should scare you… In recent years the pace of the market has accelerated dramatically. It means competition is more fierce because formidable new competitors can arrive overnight. from sales to marketing, product, to ops and finance?—?centers Now everything our company does?—?from Read more… ?? Read more… ??

Technical Review 100

Technical Review Metrics Ideas Product 100

Startup Professionals Musings

NOVEMBER 2, 2022

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Use metrics to measure results of marketing initiatives.

Resource 121

Resource Metrics Entrepreneur Customer 121

Startup Professionals Musings

JULY 26, 2023

I see this happening in smaller ways often, where there is minimal focus on competition. Here are some key initiatives that I recommend to every business owner and leader to stave off new competitors before they seriously impact or cause a competitive crisis in your business: Continually compare yourself to known competitors.

Metrics 71

Metrics Training Netflix Resource 71

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

AUGUST 7, 2020

In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Strategic threats, including new competitors, market changes, and environmental issues need deeper analysis and full resolution, before they jeopardize your business survival. Don’t make growth a big-bang event.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. Exposure instills the fear and urgency you need to deliver the right competitive solution. When it comes to the technology ecosystem, clusters are vital.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

SoCal CTO

JANUARY 26, 2010

I’ve been having discussions with several people recently about the role of the CTO (Chief Technology Officer) in very early stage companies. Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. What technologies will we use?

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

Startup Professionals Musings

AUGUST 4, 2017

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Show how production workflow software expands customer reach, streamlines processes and reduce costs, rather than merely introducing the latest technology. Now all we hear about is providing the best “customer experience.”

Customer 85

Customer Custom Product Marketing 85

socalTECH

JUNE 11, 2018

For our interview this morning, we caught up with Scot Lawrie , the President and technical Co-founder of Los Angeles-based Coverfly (www.coverfly.com), and John Rhodes , Coverfly's head of Marketing and Business Development, to learn a bit more about the early stage, bootstrapped startup focused on Hollywood script writers.

Technical Review 100

Technical Review Hollywood Platform Competition 100

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Update your technology to reach new customer segments.

Customer 55

Customer Custom Marketing Social Media 55

SoCal CTO

JULY 23, 2012

Given likely market changes, how will we design and build so that the systems can respond to marketplace changes? How do we need to structure the systems to get ahead and stay ahead of the competition? What are the biggest areas of technical risk? What technology research is required? What technologies will we use?

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231

Startup Professionals Musings

FEBRUARY 8, 2020

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Use metrics to measure results of marketing initiatives.

Entrepreneur 129

Entrepreneur Resource Metrics Customer 129

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

MAY 1, 2020

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Competition is not always a bad thing, and the real purpose is often to make the world a better place. Target a global market rather than a local from day one.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. What sized team can I afford in order to sell, market & provide service to these customers? How profitable is my product or service?

Startup 286

Startup Technical Review Customer Custom 286

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. Top 3 Important Facebook Marketing Trends to Watch and Emulate. According to emarketer.com , Facebook earns 65.5 That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

NOVEMBER 9, 2019

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. Exposure instills the fear and urgency you need to deliver the right competitive solution. When it comes to the technology ecosystem, clusters are vital.

Startup 97

Startup Technical Review Oracle Software Review 97

Startup Professionals Musings

JULY 17, 2019

As a business advisor, when I bring this up, at best I will hear the defense that you are focused on the strategy of the moment, such as such as how to increase sales, or reach a new market. Highlight your competitive value, not your technology. Customers and the market don’t stand still, so your strategy can’t either.

Technical Review 87

Technical Review Customer Custom Competition 87

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. Private markets for stocks are the opposite.

Startup 336

Startup Pricing Technical Review Marketing 336

Startup Professionals Musings

SEPTEMBER 9, 2015

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Use metrics to measure results of marketing initiatives.

Startup 115

Startup Resource Metrics Entrepreneur 115

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. It takes a well-rounded and motivated team to run a competitive business today. Once gone, customers won’t be back.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

SEPTEMBER 28, 2015

Too many entrepreneurs look for that one magic bullet -- an exciting new technology, perhaps, or their own determination to make the world a better place -- to override any shortcomings in their startup model. A large and growing market opportunity. A focus on a specific market segment. A focus on a specific market segment.

Pricing 100

Pricing Technical Review Entrepreneur Startup 100

Startup Professionals Musings

AUGUST 27, 2014

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Use metrics to measure results of marketing initiatives.

Startup 113

Startup Resource Metrics Entrepreneur 113

Both Sides of the Table

DECEMBER 27, 2011

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. You may have leverage when you DO need to fund raise. ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

FEBRUARY 17, 2018

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Use metrics to measure results of marketing initiatives.

Resource 64

Resource Metrics Entrepreneur Customer 64

Startup Professionals Musings

MAY 16, 2015

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Phoenix or a similar location. Exposure instills the fear and urgency you need to deliver the right competitive solution. When it comes to the technology ecosystem, clusters are vital.

Startup 109

Startup Technical Review Oracle Software Review 109

Startup Professionals Musings

JANUARY 30, 2017

Don’t assume anything until you have done market research and listened to real customers. In today’s world, the market evolves even faster than the technology. Manage the business with metrics and goals. Business objectives need to be quantified and measured to assess progress and positioning against competition.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. Not that I blame you! Here’s why.

Startup 217

Startup Venture Capital Blogging Software Review 217

Startup Professionals Musings

DECEMBER 2, 2017

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. Exposure instills the fear and urgency you need to deliver the right competitive solution. When it comes to the technology ecosystem, clusters are vital.

Sites 59

Sites Startup Technical Review Oracle 59

Startup Professionals Musings

NOVEMBER 24, 2017

What neither group seems to fully comprehend is that retail needs to fundamentally change to succeed, far beyond the addition of an online component, to meet the experience expectations of today’s generation, an oversupplied global marketplace, and technology for instant pricing and distribution.

Customer 52

Customer Custom Technical Review Summary 52

Startup Professionals Musings

DECEMBER 7, 2013

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Phoenix or a similar location. Exposure instills the fear and urgency you need to deliver the right competitive solution. When it comes to the technology ecosystem, clusters are vital.

Startup 102

Startup Technical Review Oracle Entrepreneur 102

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

AUGUST 8, 2018

Often, beneficial changes will have a short-term cost to achieve market growth or competitive advantage. Contingency plans make sense in every case these days, since technology and market factors are moving fast. Define metrics to assess roll-out progress and value.

Tips 51

Tips Metrics Sample Statistics 51

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. Market Size. Marketing with long payback is precisely what requires venture capital.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Use your knowledge of evolving needs and technology to add more value than competitors, and introduce clients to each other to build partnerships. They expect reviews and testimonials from other clients.

Social Media 56

Social Media Pricing Technical Review Demand 56