Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Data enable: use metrics and measurements.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. The days of leadership without engagement are gone.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Establishing your brand with interactive social media. The cost of social media done well is low. Set milestones and manage to those targets.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Establishing your brand with interactive social media. The cost of social media done well is low. Set milestones and manage to those targets.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. The days of leadership without engagement are gone.

Social Media 128

Social Media Metrics Customer Custom 128

Startup Professionals Musings

NOVEMBER 11, 2019

Virtual living: the rise and growing dominance of social media. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Data enable: use metrics and measurements.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

APRIL 7, 2021

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Allocate resources to handle bumps along the way.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 31, 2015

Virtual living: the rise and growing dominance of social media. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Data enable: use metrics and measurements.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

OCTOBER 14, 2018

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. The days of leadership without engagement are gone.

Social Media 96

Social Media Metrics Customer Custom 96

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Use metrics to assess needs and growth economics.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Postulate competitive reactions and your responses. Pitch a rational plan for expansion and growth.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

MARCH 2, 2020

Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. Create a written plan, with target milestones and metrics. These days, even with the pervasive Internet and social media, it still takes time and money for your marketing and customer communication efforts to have an impact.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

DECEMBER 6, 2017

Virtual living: the rise and growing dominance of social media. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Data enable: use metrics and measurements.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

SEPTEMBER 21, 2016

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. The days of leadership without engagement are gone.

Social Media 99

Social Media Metrics Customer Custom 99

Startup Professionals Musings

APRIL 6, 2014

Virtual living: the rise and growing dominance of social media. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Data enable: use metrics and measurements.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. We work with large brands that have a strong organic following on social media; and their question is: “Hey, Greg, why should I spend more money if I would have acquired those users anyway?” The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Tech Zulu Event

JANUARY 22, 2016

The way to get ahead of the competition is to look at what they’re doing right and do it better. If your competitor is spending more on social network advertising, so should you. Larger Social Networking Budgets – The reason for bigger social networking budgets can be boiled down into one word: Video.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

MARCH 25, 2016

Include mobile-app support and new social-media channels. Incorporate social consciousness into your message. Use social media and personal discussions to isolate their interests and needs. They are looking for online reviews and social-media recommendations from their friends.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

OCTOBER 8, 2018

It takes a well-rounded and motivated team to run a competitive business today. You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success. Make sure your channels are open and responsive, through social media, websites, and easy access to executives.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

MAY 4, 2016

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Establishing your brand with interactive social media. The cost of social media done well is low. Set milestones and manage to those targets.

Startup 61

Startup Social Media News Tool 61

Startup Professionals Musings

FEBRUARY 24, 2017

Based on my own years of experience in this space, I would like to highlight a critical subset of his key ingredients for success, to save you from the frustrations and setbacks we both have felt: Implement real competitive differentiation. Use visibility and social media to pull clients in. Don’t forget seminars and events.

Social Media 56

Social Media Pricing Technical Review Demand 56

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership? Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

AUGUST 4, 2017

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. One metric now commonly used is called the Net Promoter® Score (NPS). So how do you measure customer loyalty and relationships? Detractors.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

APRIL 26, 2015

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. One metric now commonly used is called the Net Promoter® Score (NPS). So how do you measure customer loyalty and relationships? Detractors.

Customer 100

Customer Custom .Net Competition 100

Startup Professionals Musings

AUGUST 21, 2013

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Startup 94

Startup Social Media Entrepreneur Framework 94

SoCal CTO

APRIL 8, 2010

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years, (ok maybe better.)

Startup 150

Startup Software Review Competition SoCal 150

Startup Professionals Musings

JULY 24, 2012

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. At best I think business plan competitions are a waste of time. You could just outspend.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell. Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

MARCH 11, 2014

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. One new metric now commonly used is called the Net Promoter® Score (NPS). Detractors. Have you checked your customers’ experience lately?

Customer 98

Customer Custom .Net Competition 98

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell. Marty Zwilling.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 19, 2016

For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily.

Startup 57

Startup Training Entrepreneur Customer 57