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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. I don’t intend either, Burstly has respectable and strong competition. The world is going mobile. I’ll explain in detail below.

Mobile 282
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Display advertising. Email marketing.

Marketing 114
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Display advertising. Email marketing.

Customer 146
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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. Competition isn’t won or lost by your marketing decks?—?it’s

Funding 239
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. What about mobile?

Marketing 379
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The Changing Structure of the VC Industry

Both Sides of the Table

Always-on connectivity of mobile (164m US smartphone users). The VC market has right-sized (returned back to mid 90′s levels & less competition). Public-company tech investors creates competition in late-stage financings and these investors can afford to be less price sensitive if they choose. The iPhone was released.