Startup Professionals Musings

MARCH 23, 2013

Campaign setup and ad copy writing. There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JULY 23, 2012

When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. Write Your Own Playbook. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers.

Competition 350

Competition Idealab Product CitySearch 350