Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. Overture was sold to Yahoo!

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

MARCH 23, 2013

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Campaign setup and ad copy writing. Tracking and performance reporting.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

MARCH 13, 2020

Essentially, the customer wants natural and organic ingredients. We're the first on the market, and it's completely insane that in 2020, everything is organic and this segment of the market is not. Our cost is very low, which allows us a key, competitive advantage. Dmitri Leonov: It's the Russian connection.

Template 124

Template Beverly Hills Startup SEM 124

InfoChachkie

JULY 23, 2012

When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. If you have $hitty products, the marketing is impossible. Just be you.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. But there are other reasons people churn – low product quality, inability to understand the value of the product, costs, competitive products, etc.

Metrics 346

Metrics Startup SEO Custom 346

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for.

Activity 164

Activity Startup Sites Web 164