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7 Secrets To Positioning Competition For Constituents

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.

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7 Positive Ways To Highlight Your Competitive Clout

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.

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Ouch! If I had only learned this before losing millions!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment.

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6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. First of all, you need some convincing market research that your solution addresses a real and growing problem.

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Hire for your core. Partner for the rest.

Berkonomics

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Patents, branding, marketing and more. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

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Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment. In this case, the competition was not from a company but a new technology.

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7 Reasons To Think Positively About Competition

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.