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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
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4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days. Do include some quantification.

Startup 166
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How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days. Do include some quantification.

Startup 96
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Why Smart Entrepreneurs Build Plans For Their Startup

Startup Professionals Musings

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. It does need to include a high-level summary of the components in the product plan, with key additional sections as follows: Definition of customer problem, followed by your solution.

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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. It does need to include a high-level summary of the components in the product plan, with key additional sections as follows: Definition of customer problem, followed by your solution.

Product 112
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8 Errors To Avoid In Your First Minute With Investors

Startup Professionals Musings

As an aspiring entrepreneur, one of the most important things you need is a memorable “ elevator pitch ,” to communicate your startup value proposition and leave a great first impression on friends, investors, employees, and future customers. It’s better to start with a hook than to assume that people will stay with you to hear it at the end.

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