Startup Professionals Musings

JUNE 4, 2021

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

DECEMBER 2, 2009

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). You can also compare how in-app purchases perform vs. cross-promoting the other apps you may have for sale.

Mobile 282

Mobile Invest Company Companies 282