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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Develop 520
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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Ideally, you should update content at least every two or three days.

Web 96
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Optimize your content for search engines to get attention.

Customer 172
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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Yet I am amazed to see from recent data that nearly 28 percent of small businesses today still have no web presence at all.

Web 139
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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Ideally, you should update content at least every two or three days.

Customer 160
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PublishThis Enhances Content Curation Tool

socalTECH

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

Content 171
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100