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Hulu Eyes IPO

socalTECH

Los Angeles-based Hulu , the online video streaming site, is apparently in efforts to file for an IPO, as a long line of Southern California firms heads towards the public markets. According to a report in the New York Times, Hulu is in discussions with investment bankers about pursuing an IPO in the fall. READ MORE>>.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it.

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State of Content | Los Angeles

Tech Zulu Event

State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology. This event will bring together thought leaders to discuss the current state of CONTENT within the ever-evolving digital ecosystem.

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Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. In long-form online video, companies were also broad in nature: Hulu, Netflix, Amazon and Apple TV. Exclusivity is expensive and acquiring content or producing from your own studios isn’t a sure thing.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. That's how we make our money.

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Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? Those include quite a few brands you probably recognize, including Twitter, Hulu, Pinterest, EMI, Wordpress, Break.com, and a whole host of other companies.

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