Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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JANUARY 4, 2013

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. Co-founder Sutton-Shearer previously co-founded Movie Song Vault and The Gift App, and is a former entertainment industry executive. READ MORE>>.

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Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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MARCH 28, 2018

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. According to the company, Matt Lawler will help it as it expands its digital business capabilities.

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MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

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JULY 24, 2017

Santa Monica-based streaming television provider Hulu announced on Monday that it has appointed Kelly Campbell as the company's new Chief Marketing Officer. Hulu said Campbell will oversee the company's brand marketing, performance marketing, media, content marketing, creative, entertainment publicity and consumer research teams.

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FEBRUARY 16, 2012

Beverly Hills-based Myspace , the online social entertainment site now owned by Specific Media, said this morning that it has named Roger Mincheff as President of Myspace Entertainment. Myspace said that Mincheff will help lead internal production and entertainment efforts, developing original programming and content for the site.

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TechCrunch LA

MARCH 27, 2020

The company’s entertainment is designed to be interactive with live-streaming, geo-location, live chat, polling, choice-based narratives, 360 viewing, augmented reality, and click through e-commerce, the company said.

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JANUARY 27, 2022

Los Angeles-based market research provider and software developer MarketCast said on Wednesday that it has acquired Invoke, a provider of market research focused on video streaming services. MarketCast said the acquisition will help it grow its entertainment research and content testing for streaming and broadcast content.

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JANUARY 3, 2014

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. What is Laudville?

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SoCal Tech Calendar

APRIL 19, 2011

Monday, April 25, 2011 -- Digital LA - Branded Entertainment Panel. Join us for our Branded Entertainment panel. We'll discuss how content creators and brands work together to create, develop, and market digital branded entertainment, distributed via online, mobile, iPad, etc. See [link] (more)

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NOVEMBER 1, 2010

Agoura Hills-based videogame maker THQ , and World Wrestling Entertainment (WWE), said this morning they are in a new marketing agreement. Financial details of the deal were not disclosed, however, the firms said the deal "significantly expands" the marketing around individual WWE video games created by THQ. READ MORE>>.

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OCTOBER 6, 2017

TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room. TiTAN's U.S.

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JULY 22, 2020

Los Angeles-based Whip Media Group , a developer of software used by the entertainment industry to manage content, said that Shout! Factory is a distributor and content producer that acquires, develops, and markets movies, TV series, and other pop culture programming. Financial details of the deal were not announced.

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socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

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SoCal Tech Calendar

APRIL 19, 2011

Monday, April 25, 2011 -- Digital LA - Branded Entertainment Panel. Join us for our Branded Entertainment panel. We'll discuss how content creators and brands work together to create, develop, and market digital branded entertainment, distributed via online, mobile, iPad, etc. See [link] (more)

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TechCrunch LA

JUNE 28, 2018

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Marketing Invest SEM Startup 107

TechCrunch LA

JANUARY 27, 2022

Gaming has been one of the most popular entertainment categories in the last two years of pandemic living. First of all, gaming, like other streamed entertainment, has been a lifesaver for many a consumer confined to staying at home during the pandemic. Part of that is because of how PortalOne has built out its platform.

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SoCal Tech Calendar

JANUARY 6, 2011

Wednesday, January 12, 2011 -- Content World Turned Upside Down: Can Traditional Media Adapt? Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. TCOSC Digital Media Society. Speakers: Richard Berger, Sr.

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TechCrunch LA

APRIL 5, 2022

The entire premise of Playhouse is that we find it strangely entertaining to peruse home listings. The feed shows videos of homes on the market, as well as a price tag. Right now, the videos in the beta version of the app are curated by Playhouse, but in the future, Perelman wants Playhouse to host more user-generated content.

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Tech Zulu Event

JUNE 10, 2014

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s One after another, tech and entertainment companies – and hybrids of the two – have taken root here. commercial real estate market.

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Entertainment Santa Monica Journal Belkin 108

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AUGUST 27, 2021

UTA, the talent, entertainment, and sports agency, said this week that it has linked with Rally, a new "social token fan engagement and monetization platform", to help its creators, artists, celebrities, athletes, and to launch their own social tokens. UTA said it is among the first major agencies to "delve into the crypto and NFT space".

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FEBRUARY 19, 2016

Los Angeles�as the center of the entertainment industry�has begun to adopt a new role as the center of online video in recent years�and has also with the e-commerce industry and expertise here from the technology industry. Before that, I was heading up global consumer marketing for entertainment, sports, and video at Yahoo.

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Commerce Content Sample Yahoo 100

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JUNE 24, 2009

Los Angeles-based Big Stage Entertainment , which develops avatar creation technology for turning photos into animated, 3-D likenesses, said Wednesday that the firm has launched a new effort targeted training content creators on the firm's products. Tags: bigstage stage entertainment avatar content. READ MORE>>.

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TechCrunch LA

MAY 21, 2019

Propelled by new technologies, new businessmen have been landing in Los Angeles since the invention of the nickelodeon to create a studio that would dominate popular entertainment. Sitting at the intersection of these two market forces are companies like AmazeVR, which is hoping to beat the odds.

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JUNE 21, 2011

A new Los Angeles investment group, AngelVision Investors , said this morning that it has launched, and is looking to invest in startup and emerging growth-oriented companies, in the entertainment, marketing and new media.

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DECEMBER 17, 2013

Los Angeles-based Laudville , a startup developing an online platform to help users share entertainment like movies, books, TV, and music with friends, has added Gene Chuang to its board of advisors, according to the firm. Search Marketing, YP.com/AT&T Interactive and Chegg. Chuang is also a mentor at Muckerlab. READ MORE>>.

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Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile.

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Tech.Co

SEPTEMBER 21, 2015

And if you work in the entertainment industry, you have Stage 32. by providing cutting-edge online education to a global population of people looking to make it in the ever-evolving entertainment industry. In the past year alone the company has amassed over 1k hours of educational content and generated over $1 million.

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Education Entertainment Class Manhattan Beach 81

socalTECH

OCTOBER 3, 2018

Santa Monica-babsed Tyffon , a developer of immersive entertainment technology started in Japan, said this morning that it has raised $2.17M in a funding round, to set up its first location in Los Angeles. The new funding round will go towards bringing its immersive entertainment experiences--which it calls "Tyffonium"--to the U.S.

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JULY 7, 2014

disney startup accelerator walt angeles entertainment consumer funding venture capital techstars' Disney is providing $120,000 in investment capital to startups to help them develop their ideas, and also provide mentoring from Disney executives. READ MORE>>.

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FEBRUARY 13, 2019

Los Angeles-based JibJab , which provides animated, personalized greeting cards and other social content, has been acquired by private equity investor Catapult Capital LLC , Catapult Capital announced this morning. Financial terms of the deal were not announced.

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TechCrunch LA

JANUARY 14, 2019

“The way I look at it… a lot of it is going to be like any kind of content studio,” says Peter Rojas, a partner at the New York investment firm Betaworks Ventures. version of this new breed of entertainer, the collective behind the account is far from the only one. million followers. Brud declined to comment.

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socalTECH

DECEMBER 13, 2016

Santa Monica-based Tongal , the crowdsourced, marketing and advertising content firm led by Rob Salvatore, has been ramping up hiring, saying today that it has added a significant number of people this month--including three executives to its senior leadership team.

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Riot Games Santa Monica Content Startup 100

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DECEMBER 3, 2021

The company began trading on Thursday on the Nasdaq Global Market under the ticker symbol GEEXU.

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JANUARY 18, 2017

Paul says on his Linkedin profile that Teamdom is a "modern�day media conglomerate focused on building powerful brands, stories, celebrities, and businesses around Teen Entertainment And Media. READ MORE>>.

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