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TechZulu Top 2013 SXSW Panel Picks & More

Tech Zulu Event

Content and Distribution. Content and Distribution. Content and Distribution. Content and Distribution. Content and Distribution. Sparking Social Change With Content Integration. Sparking Social Change With Content Integration. Content and Distribution. Culture and Entertainment.

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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

Engage customers by showing a personal side and an authentic voice in digital content rather than the authoritative voice of an institution. Focus on niche audiences and their specific needs and interests, rather than trying to engage every possible customer with the same content. Try branding yourself, not selling a product.

Custom 99
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Cast & Crew Acquired by Silver Lake

socalTECH

Burbank-based Cast & Crew Entertainment Services , a provider of technology and payroll services to the entertainment industry, said today that it has acquired by private equity investor Silver Lake. Financial terms of the buy were not disclosed. Cast & Crew was advised by Moelis & Company LLC, Morgan Stanley & Co.

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Entrepreneurs Need to Sell Themselves as the Brand

Startup Professionals Musings

Engage customers by showing a personal side and an authentic voice in digital content rather than the authoritative voice of an institution. Focus on niche audiences and their specific needs and interests, rather than trying to engage every possible customer with the same content. Try branding yourself, not selling a product.

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Startups are Media Companies Building a New Brand

Startup Professionals Musings

Engage customers by showing a personal side and an authentic voice in digital content rather than the objective and authoritative voice of an institution. Focus on niche audiences and their specific needs and interests, rather than trying to engage every possible customer with the same content. Offer utility to each audience member.

Media 91
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SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

Content: Tricking People into Reading Again (Cracked.com, CollegeHumor). Scaling thru Outsourcing. Power Up Your Life thru Mobile Gamification (Velti). Design: Developing for a Consumerized Enterprise World (BetterWorks). Apps: ATM In Your Pocket-Apps are Driving Real Dollars (Mobile Roadie, Sony Music, Collective).

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How to Save MySpace

Jason Nazar

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Work with the studios to have premium Hulu-ish content prominently branded and for sale. MySpace = Yahoo2.0: