Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. (5:00 5:00 – 5:55).

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JULY 24, 2015

More important, if someone does find your site, the content better be enticing enough for them to come back. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

APRIL 14, 2010

Working with brand partners and viewers, they find that we're providing the content they need in terms of readers and brand partners, such as getting to moms interested in the green movement, moms specifically interested in beauty products, etc--where they can create a more intimate relationship with readers. Also, we have lots of content.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

AUGUST 9, 2018

In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. By far the most effective technique for improving your writing is simply carrying out user readability tests on every piece of content, and really listening to feedback.

SEO 53

SEO Tips Newsletter Statistics 53

Tech.Co

FEBRUARY 8, 2018

Gary Vaynerchuk , serial entrepreneur, CEO and cofounder of VaynerMedia , and New York Times best-selling author, has never shied away from sharing success tips and motivating people to get out there, get stuff done, and find happiness in life and work. Techstars Startup Week is celebration of entrepreneurs in cities around the globe.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Startup Professionals Musings

NOVEMBER 12, 2013

Content is king of the road. The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. The best content gets attention and keeps momentum growing. No-cost efforts usually have no value.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

JANUARY 3, 2016

The new war for platforms has mostly been waged by Andreessen Horowitz who have raised astounding amounts of capital and therefore had the fees to put into providing more services for entrepreneurs. They offer leadership conferences, regular content articles on leadership, board pack templates and the like.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

FEBRUARY 27, 2010

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. The solution is basic search engine optimization (SEO). Marty Zwilling.

SEO 48

SEO HTML Search Engine Optimization Web 48

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. These give good customer connection and SEO. Integrate your social media content with some traditional media. business entrepreneur fusion Lon Safko marketing social media startup' Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

socalTECH

OCTOBER 25, 2012

We launched into bridal first, and gave us a good start in a niche, and let me prove the business model and myself as an entrepreneur. I spent probably the first six months of RecycledBride in creating lots of content. The easiest way to do that, was to become a resource for great content. I didn't have any funding.

Startup 236

Startup Education Acquisition Funding 236

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. If you can break this down by channel that you’ve acquired them from this is obviously better.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

OCTOBER 3, 2012

Content is king of the road. The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. The best content gets attention and keeps momentum growing. No-cost efforts usually have no value.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 62

Social Media Media Metrics SEO 62

socalTECH

MARCH 2, 2010

Alec Shankman: It's an interesting space, because a lot of folks came out and tried to blend technology and Hollywood by creating content portals. Tags: studio talent casting hollywood entrepreneur startup gotcast shankman alec interview. Unfortunately, a lot of those companies are subsequently disappearing. READ MORE>>.

Hollywood 252

Hollywood Startup Sites SEO 252

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Tags: entrepreneurs startups. SEM is sometimes called “buying your way into search results.”

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

NOVEMBER 11, 2013

“The one-day event will bring together leading executives, entrepreneurs and professionals to celebrate this diverse L.A. Full disclosure, I helped her launch her web series, but would mention her anyway because this is definitely a timely topic and shows there is an interest in adult female content which you can view here.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. These give good customer connection and SEO. Integrate your social media content with some traditional media. Traditional marketing is sales-focused, one-way push.

Media 59

Media Marketing Social Media Resource 59

socalTECH

MARCH 21, 2011

I knew how to build compelling content online, and to spread the word online. If you want read about SEO, there are probably 30 million pages on the web about that. And we're looking to build more content and a community around what we're doing. We're learning more about how Google Shopping works, and looking to dominate there.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. These give good customer connection and SEO. Integrate your social media content with some traditional media. None should be considered mutually exclusive to any other.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 15, 2010

Add content regularly. Blogs help because sites that update data frequently get higher SEO rankings. When you post to a blog multiple times each week, you content is constantly changing and growing. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

socalTECH

NOVEMBER 12, 2008

Personally, I've been an entrepreneur for 15 years, running companies with P and L responsibility for divisions, and watched with frustration as the Internet has grown up around us. We've also got SEO feed pages. Because we have a large, structured database, we are using SEO to feed content to the search engines.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. I was an entrepreneur. If you write good content and consistently you’ll build an audience over time. The great thing is that the more compelling content you write the more people Retweet you, which drive more traffic to your blog.

Blogging 286

Blogging Startup Writing Summary 286

SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 eHarmongy) as an acting CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Such Search Engine Optimization (SEO) is modern-day snake oil. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

JULY 29, 2009

One of our hopes, aside from creating a way to package knowledge, is to essentially allow entrepreneurs to create their own publishing company. Speaking of other site, how does this play into a world where there is so much free content out there? Tags: startup author entrepreneur interview genie knowledge sindell milo.

Geni 100

Geni Web Guide Platform 100

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. However, if you run ads on YouTube, or are in the market for more advanced features like content targeting and custom reporting, you'll need to fork out a little more for Zoho Social's Professional or Premium plans.

Tool 131

Tool Startup Software Review Technical Review 131

SoCal CTO

JULY 13, 2010

Some great content around the intersection of startups and being a Startup CTO in June this year. This continues my series of posts: Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March There was some really great content in June. Yes, even bootstrappers. liquidation preference.

Startup 175

Startup Venture Capital Slides Blogging 175

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Jason Nazar

AUGUST 15, 2013

Refreshing Content. Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content.

Web 61

Web Social Media Content Sites 61

Jason Nazar

JANUARY 14, 2009

Refreshing Content. Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index. Increase the production of your content. Get more websites linking to your various content pages. Search Engines. Referring Traffic / Press.

Web 62

Web Social Media Content Sites 62