article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. As I mentioned, this framework is powerful, but none of these elements are free. Real customers.

Marketing 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. As I mentioned, this framework is powerful, but none of these elements are free. Real customers.

Media 95
article thumbnail

Stem: Simplifying Payments For Creatives, With Milana Rabkin

socalTECH

Our interview this morning is with Milana Rabkin , co-founder of Stem , a new startup which is developing a financial application which helps musicians and other content creators automate payments to members of their creative team. They can use Stem as a platform to distribute that content. How does that work?

Startup 140
article thumbnail

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. As I mentioned, this framework is powerful, but none of these elements are free. Real customers.

article thumbnail

The Right Marketing For A New Business Costs Least

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. As I mentioned, this framework is powerful, but none of these elements are free. Real customers.

Marketing 100
article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.