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5th Kind Scores Private Equity Investment

socalTECH

5th Kind, a developer of workflow management software for Hollywood studios, has scored an investment from private equity investor HCAP Partners. Size of the investment was not announced. According to HCAP, the investment capital will go to fund growth initiatives for 5th Kind.

Equity 113
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EdgeCast Gets $54M For Content Delivery Efforts

socalTECH

Santa Monica-based content delivery network EdgeCast has just filled up its warchest, announcing Thursday that it has raised $54M in a big funding round. The new funding was led by Performance Equity Management, and also included existing investors Menlo Ventures and Steamboat Ventures. READ MORE>>.

Content 150
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Zesty.io Picks Up $1.5M in Funding

socalTECH

San Diego-based Zesty.io , a startup developing web content management systems, said on Wednesday that it has raised $1.5M in a new funding. The funding came from ClearVision Equity Partners, a local San Diego investors. said the new funding will go towards sales and marketing, plus its product development roadmap.

Funding 113
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). How many of these lead generation techniques are funded in your business plan? Display advertising.

Marketing 114
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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215
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Why Sidevision Is Tying Content, E-Commerce Together, with Justin Wu

socalTECH

Los Angeles-based Sidevision (www.sidevision.com) has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. With our backend tools we can push products to the front of videos, allowing content providers to drive shopping activity. READ MORE>>.

Commerce 153
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Sky Dayton Backed Diffbot Gets More Funding

socalTECH

Diffbot , the developer of artificial intelligence, visual recognition, and natural language processing software for interpreting web pages which is backed by Sky Dayton , has scored $500,000 more in funding, the company said this week. The funding--a continuation of the firm's seed funding--came from Bloomberg Beta.