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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

When uncertain of what to do next, social proof kicks in to see what others are doing, or have done. Survey results show that more than 80% of consumers now receive advice through social networking sites prior to a product purchase. Authority – the guiding light. Liking – builds bonds and trust.

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MeFeedia Ties Into Bebo

socalTECH

Burbank-based MeFeedia , the online video guide site headed by Frank Sinton, said Friday that it has partnered with social networking site Bebo. READ MORE>>.

Burbank 168
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Clicker Launches Comments, Partnership With Showtime

socalTECH

Los Angeles-based Clicker , the online video guide site run by former Ask.com CEO Jim Lanzone, said today that it has launched a new comment feature, and also partnered with Showtime on a new promotion. The comment feature appears to work almost identically to comments on such sites as Facebook. READ MORE>>.

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SheKnows Launches Social Media Feature

socalTECH

Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service. SheKnows said the new feature is the first of several social products to be launching this year, around its city guide, as well as pregnancy and parenting products.

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6 Elements of Customer Psychology Drive Buy Decisions

Startup Professionals Musings

When uncertain of what to do next, social proof kicks in to see what others are doing, or have done. Survey results show that more than 80% of consumers now receive advice through social networking sites prior to a product purchase. Authority – the guiding light. Liking – builds bonds and trust.

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Veritable Guide For Traditional Stores Turning Digital

Tech Zulu Event

Pull your audience with content. With online marketing, marketers produce great content to pull the audience towards their brand. Content marketing plays a big role here because it is the content that makes a brand relevant. Post content that puts emphasis on what your brand stands for. Focus on customers.

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How Frequency Wants To Bring You Internet Video, with Blair Harrison

socalTECH

Harrison created one of the Internet's first video search sites, FastTV, and also ran IFILM, which he sold to Viacom in 2006. We connect consumers to great content from around the Internet, from social networks, from thousands of branded video channels, and around any particular topic they're interested in.