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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. In today’s highly competitive ad environment, both content and data are kings. Not just content that looks and feels great, but video that is reverse-engineered to sell product. The key takeaway? Image Credits: MuteSix.

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53 Questions Developers Should Ask Innovators

TechEmpower

What special data, content, APIs, etc., How much member profile information do you need before allowing a user to register? How are you using geographic information? How often is message content updated? SEO Support Will URLs and page content need to be properly formed for SEO? Should content changes be scheduled?

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How to Use Generative AI and LLMs to Improve Search

TechEmpower

This has significantly reduced the time team members spend searching for information, enabling them to stay focused on their core tasks. Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience.

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Netflix employees stage a trans solidarity walkout, pose list of demands

TechCrunch LA

We respect the decision of any employee who chooses to walk out, and recognize we have much more work to do both within Netflix and in our content,” a Netflix spokesperson said in a statement provided to TechCrunch. . “We value our trans colleagues and allies, and understand the deep hurt that’s been caused.

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KidZui Launches Advertising Platform

socalTECH

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. As part of the launch, the firm said it has hired Bryan Mullen as Chief Revenue Officer.

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Generative AI – The End of Empty Textboxes

TechEmpower

Populating them can be hard work, especially when the content needs to be just right. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. Everyone struggles with empty text boxes.

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Using Generative AI to Drive Corporate Impact

TechEmpower

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. This not only speeds up hiring but also lowers the costs associated with lengthy recruitment cycles.