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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Fast-forward two years – DataPop has not just radically transformed search; its creative optimization platform is now matching all modalities of online ads to consumers’ intent. This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI.

Content 171
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Social Search – What Entrepreneur Needs To Know

InfoChachkie

Another great insight from the study builds on the importance of relevance, regardless of your brand or direct response goals, to align with how consumers are searching. It’s critical to focus on providing high-quality content in your social commerce posts to ensure your product Pins get discovered by highly engaged consumers.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. We see big data storage solutions and processing platforms. With the foundation laid the application layer has had its moment.

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Interview with Scott Morrow, Curatemedia

socalTECH

If I'm a woman, I might really be into fashion and beauty, and would be more apt to engage with content and community and engage in the shopping experience around that vertical, versus a horizontal brand across verticals. All those sites will crowdsource content through a passionate and engaged community around lifestyle categories.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. I talked about the platform moves of Twitter and why it should be expected. It’s core platform stuff.