Startup Professionals Musings

JUNE 5, 2020

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. They are too busy to follow-up on a major partner opportunity, customer inquiry, or a critical internal process that simply isn’t working.

Ideas 122

Ideas Entrepreneur Startup IBM 122

Berkonomics

APRIL 14, 2016

As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all of your stakeholders. And that includes potential customers as well as executives and employees. But not often. More often, you (the leader) set the goal and.

Education 120

Education Metrics Course Resource 120

Berkonomics

APRIL 8, 2021

Retail or end user web sites aren’t even noticed by potential users or customers without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment of going viral that makes all the difference between failure and success.) Email readers, continue here…] Second: channels. Third: cost.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

FEBRUARY 5, 2020

Of course, there are no guarantees, but I still see otherwise smart entrepreneurs taking shortcuts in their hiring, or jumping into business relationships based on emotion or low cost. Funding is depleted before customer sales ramp up. Your customers and competition make unexpected moves. The world today never stands still.

Startup 131

Startup Entrepreneur Examples Customer 131

Startup Professionals Musings

JANUARY 1, 2021

Of course, any highly emotional and unmanaged conflict can certainly lead to chaos and a dysfunctional organization. For example, in a conflict over the right branding logo , it may help to understand who and how the ultimate decision will be made, including key elements driving the decision, such as targeted customers and competition.

Activity 145

Activity Organization Examples Satisfaction 145

Startup Professionals Musings

MAY 9, 2015

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. They are too busy to follow-up on a major partner opportunity, customer inquiry, or a critical internal process that simply isn’t working.

Ideas 115

Ideas Startup IBM IBM 115

InfoChachkie

NOVEMBER 5, 2012

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Customer 271

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. For me, my number one application is email. Well likely it’s email. How does that happen?

Web 150

Web Sites Email HTML 150

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

Customer 40

Customer Custom Snapchat Design 40

Both Sides of the Table

JULY 24, 2016

What you Before Sets the Course for How Well the Day Goes Make sure you send your financial and operating metrics no less than 72 hours before the board meeting — even better if it can be a week in advance. A board meeting shouldn’t be the place an investor questions why you’re focused on customers A and not customers B.

Guide 196

Guide Startup Metrics Conference 196

Startup Professionals Musings

MAY 15, 2016

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. They are too busy to follow-up on a major partner opportunity, customer inquiry, or a critical internal process that simply isn’t working.

Ideas 53

Ideas Startup IBM IBM 53

Startup Professionals Musings

NOVEMBER 2, 2013

Currently, social media is the least used of all customer interaction methods. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

APRIL 9, 2012

They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. That’s your metric to see if you have their attention.

Summary 97

Summary Writing Competition Sample 97

Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Define relevant metrics and measure. Don’t mix your personal and business profiles or messages.

Social Media 115

Social Media Media Startup Social Network 115

Both Sides of the Table

MARCH 25, 2016

If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. The metrics were good but we wondered how much better they would be when we expanded our product. That is how great businesses are built.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 3, 2011

They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. That’s your metric to see if you have their attention.

Summary 90

Summary Writing Competition Sample 90

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Define relevant metrics and measure. Don’t mix your personal and business profiles or messages.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Define relevant metrics and measure. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

FEBRUARY 11, 2010

They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. That’s your metric to see if you have their attention.

Summary 55

Summary Writing Competition Metrics 55

Both Sides of the Table

MARCH 6, 2011

That, plus I love the space of high-customer-service, focused eCommerce for moms worried about what their kids eat & wear.&#. If I’m not mistaken, I may have been the first person to send out an angel “personal intro&# email on AngelList through their new platform when it launched or at least I was one of the first few.

Startup 292

Startup Venture Capital Blogging Summary 292

Both Sides of the Table

JANUARY 31, 2010

Of course articles like these are going to inflame people because not everybody who is running their own business (or aspires to) wants to believe that you need to go all out to compete and win on a global scale. I was on an airplane 2-3 times / week meeting potential customers, investors, employees, business partners and the press.

Entrepreneur 308

Entrepreneur Startup Venture Capital Conference 308