InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

socalTECH

JUNE 28, 2013

How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? As an example, if you have proper attribution and proper lifetime value, you might spend $15 more per customer to acquire them, which can change the trajectory of your entire company. It''s a problem for everyone.

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

DECEMBER 15, 2010

One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. We've grown a ton.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).

Mobile 282

Mobile Invest Company Companies 282